GrowthX

We hope you didn't miss this session because this was not your typical fireside chat. 

Through these 90 minutes, Amit and Swapnil went super deep into cracking offline for D2C. They dived into how you can assess readiness and really nail partnerships and negotiations. It was a value-bomb for for folks looking to nail modern trade with solid cases and examples. 

We had 3 solid outcomes from the session:

We will cover the above mentioned topics as we go through this doc. Grab a pen and paper, I’m sure you’d want to take notes.

#1: Assessing readiness for MT and finding PMF

In the first section, Swapnil and Amit walked us through how you can figure if you're ready for modern trade, both at a channel and brand level. They also dived into what benefits and challenges MT brings with it and what process you can follow to get through this channel. Then we learnt how to solve for 2 business fundamentals linked to modern trade - Gross Margins and Delivery Timeline Readiness. 

Understanding and solving for delivery timeline readiness:

#2: Nuances of entering the retail market

Next, we looked at how you can enter the retail space and prep for it by way of Sleepyowl's example. We looked at 4 different elements in it - SKUs to launch with, price point to keep, promotions to offer and building brand aspiration. 

Cracking outbound as a lesser known brand in DMart:

#3: Nailing shelf space and placements for MT

Finally, Amit and Swapnil shared goldmine of insights on how to nail placement and how consumer behaviour plays a massive role in it. We looked at the best places to bag for your product and how investment in extra shelf space creates a difference. 

100+ members joined in, across 3 to 10+ years of experience, here’s what they had to say about the session!

Loved the nuances of Customer behavior across various store formats and perceived value at different type of stores. 

Amit and Swapnil’s interesting and amazing insightful session takeaway had a bunch of actionable thoughts for product managers when it comes to thinking around MT without compromising PMF.  I now will look at things in different lenses because of that big impact that is thought process gone for placement. And I liked the focus on the panel about retail partnerships and negotiation that would encourage long term growth.

Learnt so much about a very new topic for me. Amazing insights & details. Can't wait to apply the knowledge soon.

The insights which the speakers shared are like insider information; gems.

We hope you found value in this one. Now that you've gained momentum, check out these resources to continue your learning streak:

Happy learning! See you in the next one :)