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TAUGHT BY

Udayan Walvekar

Who is this CRAFT for?

Folks in product, marketing and growth

Outcomes of the CRAFT

  • Define the context and goal for the GTM.

  • Figure out all the input levers to achieve that goal.

  • Define and segment ICPs for maximum reach.

  • Prioritise specific channels to reach your goal.

  • Prepare channel and distribution documents for your GTM.

  • Learn how to influence & align stakeholders.

  • Set milestones to gauge if your GTM is on track.

  • Framework to analyse the success post GTM.

  • Learn how to de-brief stakeholders & build trust.

Discover how top companies GTM

CRAFT content

Module 1

Introduction to GTM

Structured approach

  • How great GTMs ensure success

Module 2

Types of GTM

Structured approach

  • Lean GTM: Low impact, low effort
  • All out GTM: Medium impact, medium effort
  • Balanced GTM: High impact, high effort
  • Case studies: SleepyOwl, Razorpay

Module 3

Pre during post -GTM Framework

Structured approach

  • Understand customers & market
  • Define goals & levers
  • Understand channel specific distribution levers
  • Use all of this to get stakeholder buy in
  • Metrics to track during GTM
  • How to build sustenance post GTM
  • Impact Analysis: Qualitative & Quantitative
  • Debrief the stakeholders with learning & next steps

Module 4

Lean GTM case study

Structured approach

  • Case study 1: Sleepy Owl
  • Case study 2: Cleartax

Module 5

All out GTM: Flipkart Big Billion Day

Structured approach

  • How to conduct user research
  • Understanding the product & market
  • Defining the GTM goal & working backward
  • Distribution levers for the CRAFT
  • Getting stakeholder buy-in
  • Launch day
  • Having a Plan B
  • Sustenance
  • Stakeholder alignment

“We cracked our campaign goal and bagged an ROI of 5X with the lean GTM framework”

Sanmaya Biswal

Growth Manager

Go To Market

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    10+ comprehensive learning modules
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    Learn at your own pace
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    Implement it on your product

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bi-weekly masterclasses

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Personalised Career roadmap

Access to exclusive job board

Interview prep modules

Mock interviews with peers

Profile review

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450+ founders only private slack

access to top growth talent inside GrowthX

Exclusive Founder first events (online + In-person)

Invitation to private dinners with seasoned founders

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Frequently Asked Questions

This CRAFT is made for Founders, Product Managers, Growth leads, Marketers or anyone looking to launch. Note: If you’re looking to find your first 1000 customers, this CRAFT is not for you.
This CRAFT will give you a framework nail any GTM. You start by defining the context and goal for your GTM strategy, then identify the key levers to achieve it. Segment your ideal customer profiles (ICPs) for maximum reach and prioritize the right channels. Prepare thorough channel and distribution plans, and learn to align and influence stakeholders along the way. Set clear milestones to track progress and use a solid framework to analyze success post-launch. Finally, master the art of debriefing stakeholders to build trust and ensure ongoing alignment.
Yes, you can do all the CRAFTs available on the platform, multiple times.
In this project, you’ll form an end-to-end strategy to nail any GTM. You will do 7 clear things: Defining the content and goal for your GTM strategy, identify levers to achieve it, understand ICP, prepare channel & distribution plans, set metrics to track, build a strategy to align stakeholders.
Yes, doing the project is mandatory. True learning doesn’t happen till you apply it. TO give you an analogy: you can’t get fit by just watching workout videos. You will have to break a sweat to get there. Similarly, the only way to really learn a CRAFT is to apply it, i.e do the project.
Prioritising learning is never easy. Life always gets in the way, that new project at work, someone going on a leave, a personal commitment. Creating impact is the only way to really grow in your career, and it needs to be prioritised.
No, CRAFTs do not have any live sessions, they are asynchronous. However, it's unlike other recorded sessions. CRAFTs are available for you to learn from only for a limited period of time (9 days). For every CRAFT, you'll have access to a dedicated community. This will help you connect with other members who are also working on the same CRAFT to clear your doubts, learn from parallel industries and upskill.
The CRAFT of Building Growth Teams, and all other CRAFTs on the platform are included in the GrowthX membership.
This CRAFT along with 15 others are a part of the GrowthX membership and cannot be bought separately.
CRAFTs are hybrid specialised learning programs that give you frameworks, approaches and thinking tools to solve specific problems at work. If you want to achieve exponential outcomes, it's non-negotiable to build depth in work and proof of work, and that’s exactly what CRAFT allows you to do.
Ambitious operators in a business/product role wanting to accelerate their individual contributor → senior manager → leadership journey. Plus, founders under $20 million revenue trying to solve people, process & revenue focused problems. Our current diversity has 60% members who work on a B2C product while the rest in B2B companies. The mix includes 35% founder, over 55% in either product/marketing/ revenue roles & approx. 10% are transitioning into a revenue focused role. Median work experience in the community is 6.5 years with the range being 0 → 18 years. A balanced mixture of leaders in post PMF/ Seed → Mature stage organisations. We have seen members who get a high ROI have 3 following criteria.
  1. Working in a digital product-related role. Since our community focuses on solving common problems related to growing digital products, we prioritize applicants from the functions most likely to be actively tackling those problems currently. This includes product management, marketing, engineering, design, analytics, strategic finance, founders office, founders, and other roles.
  2. Demonstrate strong initiative. GrowthX is a community of contributors, but you don’t have to be an expert to join. To make the most out of GrowthX, members should be curious, engage with other members, volunteer ideas, and share insights.
  3. Showcase empathy as core value. Empathy is at the core of our close knit community. Our members go out of their way to help each other out. Your empathy quotient will be critical to getting accepted into the membership experience.
Anyone seeking easy hacks, tricks or someone to solve your growth problem. Unlocking sustainable revenue growth takes hard work and ongoing effort. GrowthX is built on a structured approach and peer learning - we do not believe in “hacks”.
Yes. Every learning experience is online while in-person experiences are in major metro cities in India - the full list is mentioned above in the community experience section. We do not restrict applications by your geographical location.
Once you become a member, access to everything opens up on day 0.
  1. The 8-week live immersion program: New memberships include 1-time access to our seasonal immersion program: live, in-depth learning experience led by our program directors.
  2. The Slack community: Members can access our Slack community of 2500+ growth leaders & founders from the Indian ecosystem including leaders from Freshworks, Swiggy, Zomato, Stripe, Netflix, Zoho, Meesho, Stable Money, Microsoft, Facebook & Zerodha.
  3. 15+ CRAFTs: CRAFTs are specialized learning programs that members get access to every single quarter. Senior leaders from Apple, Microsoft, Google, CRED, Razorpay, Netflix & more teach these programs.
  4. ELEVATE: Everything an operator needs to - crack a growth role, transition to leadership roles, get a promotion, or even thrive in your current role.
  5. City Chapters: Access to seven city chapters: Bangalore, Mumbai, Delhi, Hyderabad, Chennai, Pune, & Kolkata. Our members are across India & 8% members are global.
  6. Offsite: Access to the annual offsite for the entire community, by the entire community, and of the entire community.
  7. GrowthX Quora: Access to the internal “Quora”, where all the members jam on interesting problem statements, a treasure trove of insights, data, & your new 3 AM buddy.
  8. More things keep adding to the membership - here’s the 2024 unwrap.
Email is the best way to contact us, and we’d love to hear from you. Reach out to our membership team at apply@growthx.club and we’ll get back to you asap.
You can message any of the members through Linkedin. If you hit a roadblock, drop us a note at apply@growthx.club and we will connect you to a few.
Yes, this is possible. Once you secure your membership, just use the support channel inside the dashboard to generate a GST compliant invoice in your employer/company name. We’ll be happy to help you with this. If your company wants to make a direct payment, we can share bank transfer details and raise a direct invoice if that works for your employer.

Patience—you’re about to be impressed.