Advanced Growth Strategy
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Learn from 5000+ case studies built by members. Ask members doubts on your projects & build projects together in learning circles.
Bring restaurant-style Asian food into the comfort of your home

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Providing DIY interior design solutions
Tech for Growth Twitter / X
Go to Market project | Tata Play
Growth Model Design Project | Licious
MasterChow
Bring restaurant-style Asian food into the comfort of your home
MasterChow is a flavor-packed passion project to bring restaurant-style Asian food to homes, with a focus on making home cooking easy, convenient and delicious!
MADE BY

Krishna Binzani
Founder's Office
PROBLEM STATEMENT
Build a brand book for MasterChow. Think about all the nuances in branding given the main focus is on the D2C model, delivering across India via their own digital store and major marketplaces like Amazon, Blinkit, etc.
PROJECT INCLUDES
- Articulating the core value prop
- Defining the job to be done
- Brand wedge for MasterChow
- Look, Feel & Speak for MasterChow
- How it looks on and off the product
- Example mockups
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