Attract opportunities through LinkedIn

Introducing to personal branding

Define your brand persona

LinkedIn content strategy

Once you have your brand persona and target audience ready, the next step is to build a solid content strategy.

the main themes or subjects that consistently pop up in your content.

Here are some standard templates you can refer to:

These kinds of posts answer the question of ‘How to’, typically in the form of ‘Do X to get Y’ or ‘Want to solve X? Follow 1, 2 and 3'.

Share your analysis of the latest trends, developments, and news within your industry, showing your expertise and knowledge. This helps you position yourself as an authority or expert in your field.

3/ Mistakes and lessons learned OR Success stories

This is the fastest way to provide value to someone: by cautioning them and giving them the right direction. This also shows that you are open to accepting your failures and interested in sharing what you learned with others.

Educational or informative posts highlighting the lesser-known nuances of your category or industry. Also, offer practice advice and strategies for your audience to position themselves in the said category or industry for professional growth.

Everybody loves insider information, so in your posts you could share some common myths people may have about your role, function, industry and really share the true story.

Here's a list of topics we have curated for you to get started

If you ever feel conflicted about posting something on LinkedIn, just ask yourself three questions:

1/ Is this something my audience will find interesting?

2/ Is this what my audience will find helpful?

3/ Will my audience find this content valuable for their business?

 to all three questions, you’re on your way to posting good content. And when you post good content, people will start to pay attention to you. They’ll read your posts, they’ll share your posts, and they’ll comment on your posts. And that’s how you win at LinkedIn!

Frameworks, templates and ideas bank

The number one reason people fail at personal branding is because they don’t publish consistently. You probably won’t receive much engagement during the first few months, which is certainly discouraging, but if you create enough content, you’ll figure out what resonates with your audience and what kind of content you enjoy creating.

When you abruptly stop posting, it harms your brand and creates an impression that you are not consistent as an individual.

With a well-structured content calendar, you can easily juggle your posts and sync them with industry events, trends, success stories or hot topics.

Mondays, Tuesdays, and Wednesdays between 9-11 AM or 2-5 PM

 allows you to get maximum engagement and visibility on the platform!

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Engagement is as important as creating content when building your personal brand.

However, you do not have to wait that long. Instead, you can start engaging with others by commenting on their posts in a value-adding way or by sharing your unique perspective.

Engagement shouldn’t just end in the comment section.

Content schedule and engagement

You’re here because you know LinkedIn is important. It is one of the most powerful platforms to build your personal brand and stand out from other professionals, attracting opportunities you couldn’t even have imagined.

A personal brand is a perception of others about you as a working professional. It’s what people think of when they hear your name, or come across a post you wrote.

Building your personal brand increases your surface area of luck - surpassing borders and connecting you to people by creating value-adding and meaningful content.

When you have a strong personal brand, you can attract inbound opportunities because your brand builds trust and creates a competent persona.

Many of us feel hesitant to post on LinkedIn. It makes us feel like we may be self-promoting or appear self-absorbed. But posting on LinkedIn is so much more than that.

It’s an opportunity to share your unique value proposition with the world in a value-adding way and offers perspective.

Many operators with modest prior accomplishments have successfully built a strong voice that distinguishes them from others in the industry.

For example, before joining CRED, the team already knew who AP was because they had read his posts on LinkedIn.

With that, let’s get started with the framework.

Why build a personal brand?

Posting on LinkedIn is useless if you do not have an attractive profile that people want to spend time on!

Avoid leaving any section black and make sure if you have spent significant time thinking about the language, tone and even visual media that you want to be associated with your personal brand.

This helps accelerate the visibility of your posts by giving you access to specific tools and features.

Once you turn it on, you have access to the following:

Deploying these tools will explode your visibility on the platform. It will also help you to grow a loyal audience of experts and develop a personal brand for yourself.

Ensuring basic hygiene

Once you have optimized your profile, the next step is to define your brand persona with attributes you want to be known for.

You can use tools such as personal branding canvas, SWOT analysis, or Ikigai to help you with this process.

There are more than 950 million people on LinkedIn. You’re not going to reach all of them.

This is why the next step is to focus on identifying your target audience. This will help you understand the nature of the content you want to create.

The content that works best on LinkedIn should broadly ideally mirror the following of your audience:

Identify and define key elements

Best practices

In the final part of the guide, we will be covering an exhaustive list of best practices in the form of do’s and don’ts

Maintain a professional tone in all your posts. LinkedIn is a professional network, and your content should reflect that. Ensure you are using a respectful tone even when discussing challenges or setbacks. Constructive and uplifting content tends to resonate more with audiences and helps you position yourself as a leader.

Post articles, reports, and insights related to your industry. This positions you as a knowledgeable professional and can attract engagement from others in your field. Ensure your posts

k. Share tips, advice, and informative content that can help others.

Comment on, like, and share posts from your connections. Meaningful interactions help build relationships and increase your visibility. Also, don’t forget to 

on your own posts in a meaningful and value-adding way that creates a sense of community. Remember: people will engage with you, only if you engage with them. 

Include images, infographics, and videos to make your posts more engaging. Visual content tends to attract more attention than plain text. According to LinkedIn 

at least one image typically get two times more comments

 in your network’s feed, but avoid posting too frequently, which can be seen as spammy. This helps with building top-of-the-mind awareness for your readers.

Share your own experiences and stories related to your professional journey. Personal stories can make your posts more 

 and help establish your personal brand faster. Every post you make must be authentic. A good content creator would bet their money on everything they say. Especially when it's opinion/tips. 

Use relevant keywords in your posts to improve their discoverability. This is especially important if you’re looking to 

Mentioning and quoting people wherever relevant helps boost your profile’s 

. It is also an engaging way of writing content and incentivizing others to share their insights and thoughts.

Steer clear of politics, religion, and other divisive subjects unless they directly relate to your professional field in a neutral, informative way. Also, 

avoid misleading headlines or sensationalist language for clickbaits.

While personal anecdotes can be valuable, avoid sharing overly personal or irrelevant details that don’t add to your professional narrative. Also

 about your job, colleagues, or industry. Negative posts can harm your professional image.

 and posting too frequently. This can be off-putting to your connections. While it’s fine to share your successes, avoid turning every post into a sales pitch for your personal brand. Focus on building relationships and adding value rather than just selling.

Break up your posts into shorter paragraphs or bullet points to make them 

g. Pay attention to the feedback and engagement your posts receive. Adjust your content strategy based on what resonates with your audience.

As important as engaging with others is, AI-generated comments are a 

. More than solving for your discovery, they harm your personal brand and build a bad reputation. Nobody wants to be associated with someone who cannot even write an original comment. So, strictly avoid posting such comments and only engage if it piques your interest. 

Be mindful of who you are adding as a connection. If possible, do a quarterly audit. This is because the content you write on LinkedIn 

as a result, not everyone will engage. This will affect the overall engagement level and LinkedIn algo may stop increasing your reach. 

Engagement will significantly drive your reach but avoid obsessing over it for the first 2-3 months. LinkedIn takes time to notice consistent creators and then starts pushing for more reach. Focus on being consistent, reach and engagement will follow. 