Swiggy

: This particular product has a wide range of use-cases and appeals to a diverse audience, increasing the potential for partnerships and opportunities.

It doesn't actually matter if it's Swiggy or Zomato, I am completely product agnostic. However, let's consider Swiggy for now.

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The user flow is fairly simple and smooth. The issue lies elsewhere and is unrelated to the feature or user interaction.

Restaurants are choosing to de-list themselves from Swiggy because they do not have an issue with customer discovery, and the offers provided by Swiggy reduce their profits.

This may seem a bit unusual. Why consider a partnership when customers haven't requested it and there is no intention to drive power usage? So, what is the purpose of this exactly?

To target a specific group of users who have low to no awareness of Swiggy but have a higher level of affordability than your typical ICP.

To address the Demand Gap that Swiggy is facing, Swiggy can explore entering an untapped tourist market through partnerships.

While foreigners visiting India do receive good food recommendations through blog posts or other formats on their travel apps, there are no dedicated features developed solely for this purpose.

 Any age, any gender Foreign residents visiting India Loves exploring Values experience (Experience over money)

 Any age, any gender Foreign residents visiting India Wants home food Values certainty while travelling (Certainty over money)

: Any age, female Foreign residents visiting India Wants to enjoy party culture but is unsure of safety / quality recommendation Values Safety while travelling (Safety over money)

👉🏼 Current Market: Consists of Indians who would like to eat-in or eat-out occasionally. Geographical reach is mainly in Tier 1 and 2 cities. Industry type: Online food delivery

Although all of these options have the same ranking, the 

 is significantly higher in the countries where the 6 million tourists who visit India come from.

Although the Head of Growth may have the ability to align more stakeholders and hold higher authority, they would be too occupied to successfully execute this partnership.

On the other hand, the partnership team will prioritize this as their main focus.

I hope this message finds you well. My name is [My Name], and I serve as a Product Manager at Swiggy, where we're passionate about enhancing dining experiences for both locals and travellers in India.

I'm reaching out to you today with an exciting proposition. We've been admirers of 

's commitment to delivering exceptional travel experiences to users around the world. Given my platform's strong presence among international travelers, we see a wonderful opportunity for collaboration.

 Swiggy Dineout is a specialized offering within Swiggy that connects travelers to India's vibrant culinary scene. Our platform curates authentic dining experiences, helping foreigners discover and relish the rich tapestry of Indian cuisine. We're dedicated to ensuring that travelers have access to the best dining options, whether they're seeking local street food or fine dining experiences.

's mission to make it easier for people to experience the world. By integrating Swiggy Dineout into the 

 app, we can enrich travelers' journeys with mouthwatering culinary adventures. It's a seamless synergy that enhances the overall travel experience.

 I'd love to discuss the possibility of a strategic partnership that would enable 

 users to explore Swiggy Dineout's recommendations and offers directly through your app. Together, we can offer travelers an authentic taste of India while they plan and enjoy their stay.

 If this idea resonates with you and your team, I'd be thrilled to set up a brief call or meeting to delve deeper into the possibilities, understand your requirements, and explore how we can make this partnership a delectable reality. Please let me know your availability, and we can schedule a convenient time to connect.

Thank you for considering this exciting collaboration. We look forward to the prospect of working together to create unforgettable culinary adventures for travelers visiting India.

Product Manager, Swiggy Dineout [My Contact Information]

Uh oh! Imagine you haven’t received a response for any of your outreaches. Your filled out their partner form, tried contacting them on LinkedIn, found a POC from the company but to no avail.

POC who values practicality in their FES, follow up with:

POC who values understanding and commitment, follow up with:

LinkedIn Message (1-2 weeks after initial email):