Partnership Led Growth

CRAFTS

Partnership Led Growth

Learn to strike channel partnerships & product integrations to drive revenue impact

TAUGHT BY

Ashutosh Cheulkar

Product & growth leader

Partnership Led Growth is designed for founders and growth leaders looking to drive exponential revenue impact through partnerships. In this CRAFT, you’ll learn how to partner with a goliaths oka larger companies to drive adoption of your product & boost revenue. Second, partner with agencies & affiliates to enter a new market & drive new user growth. Partnership Led Growth is self-paced & designed to fit the schedules of high-performing operators & founders.

This is built for

GROWTH LEADERS

Designed for growth leaders at PMF, early & mature scaling companies. This CRAFT teaches you how to leverage partnerships to drive user growth in new as well as existing markets.

FOUNDERS

For founders who are looking to scale revenue using partnerships. This CRAFT gives you the frameworks to grow revenue using partnerships as a channel.

Partnership Led Growth

Cinematic learning experience
15+ comprehensive learning modules
Learn at your own pace
7 day refund policy

Price

₹9,990Including GST

Outcomes you'll get

Partner with tech goliaths.

Solve user and business problems by partnering with tech giants. From partner selection → cold outreach → getting on the first call → building trust → aligning stakeholders → GTM → driving adoption → scaling revenue. Make your partnership a success by preparing for contingencies such as partner POC leaving midway, health metrics not being in place, GTMs not landing as expected.

Outcomes you'll get

Onboard & activate channel partners.

Drive new user growth by onboarding & activating channel partners. Go from choosing between agencies & affiliates → identify incentives → creating a partner directory → tracking success metrics. Make the partnership a success by ensuring partner engagement & reactivating dormant partners.

Outcomes you'll get

Scale your partnership program.

Build a playbook for B2B product integrations and channel partnerships. Execute it multiple times to craft a foolproof partner program. Customise the strategy for different problems such as co-building for product enhancements or entering a new market.

What our members are saying about CRAFTs

Member Since 2023

I've always had structure to onboarding talent, but it was insightful to see this framework. There are no founders'' manuals but this CRAFT ties it all for me.

Rahul Mathur

Pre-seed VC

Member Since 2022

The CRAFT has a structured approach to driving partnerships as a channel. It is extremely nuanced, structured and actionable.

Yoheswaran Gnanavel

Led Partnerships for India

Member Since 2020

The brand led growth framework is 🔥 when articulated through case studies - it's become a core skill now.

Shekhar Kapoor

Founder

Member Since 2020

My proof of work built during Event led Growth helped me crack a leadership role at inFeedo.

Pawan Rochwani

Entrepreneur in Residence

Detailed curriculum

Introduction to Partnership Led Growth

Nail product integrations.

Nail channel partnerships.

Get stakeholder buy-in.

Module 1

Introduction to Partnership Led Growth

Why are partnerships important?

Common mistakes while building partnerships

Defining the problem statement

Litmus test for partnerships

How to choose the right partnership

Module 2

Nail product integrations.

Identify potential POCs for your partnership

Reachout to POC

Preparing your first call

Build GTM & communication strategy

Module 3

Nail channel partnerships.

Agency & affiliate partnerships

Onboard channel partners

Metrics to track

Module 4

Get stakeholder buy-in.

Identify your stakeholders

Answer key stakeholder questions

Prepare stakeholder pitch

About your Program Director

Ashutosh Cheulkar

Product & growth leader

The first partnership call that Ashutosh did was with the partnerships head of a $100bn dollar company, and he bagged it. Over the last decade, Ashutosh has built partnerships with tech giants like Notion, Slack and Typeform. But this is just the tip of the iceberg. In this time, he has built over 50 tech partnerships and 100+ channel partnerships, building a revenue pipeline of $10Mn+ using partnerships as a channel. In this CRAFT, Ashutosh will teach you frameworks for how you, as a David, can partner with a Goliath. In partnerships, it's not David vs Goliath, it's always David with Goliath.

Build bar raiser proof of work

SuperBolter

Develop a partnership strategy for SuperBolter to boost user engagement

SuperBolter is an AI-driven platform that simplifies interior design by enabling users to create and customize 3D models of their spaces.

MADE BY

Arvind Singh

Founder

View project

PROJECT INCLUDES

Identifying gaps in the user journey
Litmus test for product partnership
Choosing the right partner
Building the outreach strategy
Designing your first cal with partners
Building the GTM strategy

View project

Snapdeal

Strategise a SnapDeal-Niro Money partnership to launch lending services on SnapDeal's platform

Snapdeal is an e-commerce platform. It focuses on value-driven shopping for budget-conscious consumers with affordable and quality products.

MADE BY

Akshay Sethi

Strategic Partnerships & New Initiatives

View project

PROJECT INCLUDES

Identifying gaps in the user journey
Litmus test for product partnership
Choosing the right partner
Building the outreach strategy
Designing your first cal with partners
Building the GTM strategy

View project

Ultrahuman

Strategise partnerships for Ultramhuman to expand into new markets

Ultrahuman is a health-tech company providing smart wearables for metabolic health, sleep and recovery tracking.

MADE BY

Disha Sharma

Platform editorial lead

View project

PROJECT INCLUDES

Identifying gaps in the user journey
Litmus test for product partnership
Choosing the right partner
Building the outreach strategy
Designing your first cal with partners
Building the GTM strategy

View project

Swiggy Dineout

Build a partnership strategy for Swiggy Dineout to increase the user growth via tech partnerships.

Swiggy Dineout is a dining and restaurant reservation platform that offers discounts, deals, and cashback on dining experiences.

MADE BY

Akshatha Karthikeyan

Head of marketing & revenue

View project

PROJECT INCLUDES

Identifying gaps in the user journey
Litmus test for product partnership
Choosing the right partner
Building the outreach strategy
Designing your first cal with partners
Building the GTM strategy

View project

CURATED COMMUNITY

Actionable the next Monday morning

Consume and learn from 500+ projects built by GrowthX members

Frequently Asked Questions

What will I learn in this course?

In this CRAFT, you'll learn how to build and scale partnerships as an acquisition and growth channel. By the end of this CRAFT, you will have a clear understanding of how to leverage partnerships to drive revenue impact. You'll leave with 4 core learning outcomes: • Identify the user & business problems to be solved using partnerships • Identify the correct partners for your use case and reach out to them • Strategise the GTM and communications for the partnerships • Build a stakeholder management plan to communicate the right things at the right time

Who is the Partnership Led Growth CRAFT for?

The CRAFT of Partnership Led Growth is for anyone trying to strike channel partnerships and product integrations to drive revenue impact. It’s a non-negotiable for growth teams, the core-team, and founders.

Who is this CRAFT not for?

This CRAFT is not meant for folks who are not looking to scale partnerships as a channel. Additionally, if you’re currently in pre-PMF or not in a growth stage, you should not invest in this CRAFT.

Who will I learn from?

The program director for Partnership Led Growth is Ashutosh Cheulkar, Head of Product Growth at Jisr. Over the last decade, Ashutosh has built partnerships with tech giants like Notion, Slack, and Typeform. He has built over 50 tech partnerships and 100+ channel partnerships, creating a revenue pipeline of $10Mn+ using partnerships as a channel.

What is the project? And is it mandatory?

Yes, doing the project is mandatory. True learning doesn’t happen till you apply it. The only way CRAFTs work is when you apply it, i.e., do the project. This project will help you build and scale partnerships as an acquisition and growth channel. You will do 4 clear things: • Identify the user & business problems to be solved using partnerships • Identify the correct partners for your use case and reach out to them • Strategise the GTM and communications for the partnerships • Build a stakeholder management plan to communicate the right things at the right time

What our members are saying about CRAFTs

Member Since 2023

I've always had structure to onboarding talent, but it was insightful to see this framework. There are no founders'' manuals but this CRAFT ties it all for me.

Rahul Mathur

Pre-seed VC

Member Since 2022

The CRAFT has a structured approach to driving partnerships as a channel. It is extremely nuanced, structured and actionable.

Yoheswaran Gnanavel

Led Partnerships for India

Member Since 2020

The brand led growth framework is 🔥 when articulated through case studies - it's become a core skill now.

Shekhar Kapoor

Founder

Member Since 2020

My proof of work built during Event led Growth helped me crack a leadership role at inFeedo.

Pawan Rochwani

Entrepreneur in Residence