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Tech for Growth
TAUGHT BY

Jagan B

Who is this CRAFT for?

APM, PM I, PM II, SPM
Folks transitioning to tech products

Outcomes of the CRAFT

  • Perform a technical breakdown of your product
  • Understand how different technical layers of your product work together
  • Learn how to come up with a realistic timeline for product development
  • Take technical trade-off bets with confidence
  • Understand technical jargon to communicate and work effectively with your engineering teams
  • Ship solid products like

    CRAFT content

    Module 1

    Introduction to tech for growth

    Structured approach

    • Meet your program director
    • How tech can drive revenue growth

    Module 2

    Understanding jargons and tech stacks

    Structured approach

    • Decoding technical jargons
    • Understanding key components of tech stacks
    • Understand front-end tech stacks
    • Understanding back-end tech stacks
    • Understanding database integrations

    Module 3

    Framework to tech for growth

    Structured approach

    • Understanding tech in layers
    • Communication between layers: APIs
    • Case Studies: Groww calculator, BlissClub

    Module 4

    Framework to building for mobile

    Structured approach

    • Understanding Mobile Nuances
    • Frameworks for mobile development
    • Case study: Netflix mobile app

    Module 5

    Framework to building integrations

    Structured approach

    • Understanding how integrations work
    • Understanding 2 sides of integration: Consumer & producer
    • Step-by-step on how to build integrations
    • Case study: Calendly

    Tech for Growth

    • icon
      10+ comprehensive learning modules
    • icon
      Learn at your own pace
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      Implement it on your product

    Upcoming cohorts

    Get access to CRAFTs with the all in one GrowthX membership

    15+ Learning Programs

    Decision Making for leaders

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    Partnership Led Growth

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    Customer Acquisition

    IMMERSION

    User Onboarding

    IMMERSION

    Retention Strategy

    IMMERSION

    Product Strategy

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    Building Growth Teams

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    Event Led Growth

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    Monetisation Strategy

    IMMERSION

    Storytelling

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    Tech for Growth

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    Data Led growth

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    GTM for leaders

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    Revenue Growth Modeling

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    Brand led growth

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    Modern trade for D2C

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    Community Access

    annual retreat


    3500+ member only slack


    city chapters


    women circle


    bi-weekly masterclasses

    community

    Full stack career growth

    Personalised Career roadmap


    Access to exclusive job board


    Interview prep modules


    Mock interviews with peers


    Profile review


    Cracking Promotions module


    growth-graph

    Founder's Circle

    450+ founders only private slack


    access to top growth talent inside GrowthX


    Exclusive Founder first events (online + In-person)


    Invitation to private dinners with seasoned founders


    founder-meet

    Frequently Asked Questions


    This CRAFT is made for Founders, Product Managers, Growth leads, Marketers & anyone who’s looking to understand data better
    This CRAFT will give you a framework to understand and decode tech. You learn how to create realistic development timelines and make informed technical trade-offs with confidence. Lastly, distill technical jargon, enabling you to communicate clearly and collaborate effectively with your engineering teams.
    Yes, you can do all the CRAFTs available on the platform, multiple times.
    In this project, you’ll pick a real or your own product, and break it down to tech layers. We’ll then pick a capability/feature to build, scope it out, understand the trade-offs and nuances and prepare a document that drives alignment across org.
    Yes, doing the project is mandatory. True learning doesn’t happen till you apply it. TO give you an analogy: you can’t get fit by just watching workout videos. You will have to break a sweat to get there. Similarly, the only way to really learn a CRAFT is to apply it, i.e do the project.
    Prioritising learning is never easy. Life always gets in the way, that new project at work, someone going on a leave, a personal commitment. Creating impact is the only way to really grow in your career, and it needs to be prioritised.
    No, CRAFTs do not have any live sessions, they are asynchronous. However, it's unlike other recorded sessions. CRAFTs are available for you to learn from only for a limited period of time (9 days). For every CRAFT, you'll have access to a dedicated community. This will help you connect with other members who are also working on the same CRAFT to clear your doubts, learn from parallel industries and upskill.
    The CRAFT of Building Growth Teams, and all other CRAFTs on the platform are included in the GrowthX membership.
    This CRAFT along with 15 others are a part of the GrowthX membership and cannot be bought separately.
    CRAFTs are hybrid specialised learning programs that give you frameworks, approaches and thinking tools to solve specific problems at work. If you want to achieve exponential outcomes, it's non-negotiable to build depth in work and proof of work, and that’s exactly what CRAFT allows you to do.
    Ambitious operators in a business/product role wanting to accelerate their individual contributor → senior manager → leadership journey. Plus, founders under $20 million revenue trying to solve people, process & revenue focused problems. Our current diversity has 60% members who work on a B2C product while the rest in B2B companies. The mix includes 35% founder, over 55% in either product/marketing/ revenue roles & approx. 10% are transitioning into a revenue focused role. Median work experience in the community is 6.5 years with the range being 0 → 18 years. A balanced mixture of leaders in post PMF/ Seed → Mature stage organisations. We have seen members who get a high ROI have 3 following criteria.
    1. Working in a digital product-related role. Since our community focuses on solving common problems related to growing digital products, we prioritize applicants from the functions most likely to be actively tackling those problems currently. This includes product management, marketing, engineering, design, analytics, strategic finance, founders office, founders, and other roles.
    2. Demonstrate strong initiative. GrowthX is a community of contributors, but you don’t have to be an expert to join. To make the most out of GrowthX, members should be curious, engage with other members, volunteer ideas, and share insights.
    3. Showcase empathy as core value. Empathy is at the core of our close knit community. Our members go out of their way to help each other out. Your empathy quotient will be critical to getting accepted into the membership experience.
    Anyone seeking easy hacks, tricks or someone to solve your growth problem. Unlocking sustainable revenue growth takes hard work and ongoing effort. GrowthX is built on a structured approach and peer learning - we do not believe in “hacks”.
    Yes. Every learning experience is online while in-person experiences are in major metro cities in India - the full list is mentioned above in the community experience section. We do not restrict applications by your geographical location.
    Once you become a member, access to everything opens up on day 0.
    1. The 8-week live immersion program: New memberships include 1-time access to our seasonal immersion program: live, in-depth learning experience led by our program directors.
    2. The Slack community: Members can access our Slack community of 2500+ growth leaders & founders from the Indian ecosystem including leaders from Freshworks, Swiggy, Zomato, Stripe, Netflix, Zoho, Meesho, Stable Money, Microsoft, Facebook & Zerodha.
    3. 15+ CRAFTs: CRAFTs are specialized learning programs that members get access to every single quarter. Senior leaders from Apple, Microsoft, Google, CRED, Razorpay, Netflix & more teach these programs.
    4. ELEVATE: Everything an operator needs to - crack a growth role, transition to leadership roles, get a promotion, or even thrive in your current role.
    5. City Chapters: Access to seven city chapters: Bangalore, Mumbai, Delhi, Hyderabad, Chennai, Pune, & Kolkata. Our members are across India & 8% members are global.
    6. Offsite: Access to the annual offsite for the entire community, by the entire community, and of the entire community.
    7. GrowthX Quora: Access to the internal “Quora”, where all the members jam on interesting problem statements, a treasure trove of insights, data, & your new 3 AM buddy.
    8. More things keep adding to the membership - here’s the 2024 unwrap.
    Email is the best way to contact us, and we’d love to hear from you. Reach out to our membership team at apply@growthx.club and we’ll get back to you asap.
    You can message any of the members through Linkedin. If you hit a roadblock, drop us a note at apply@growthx.club and we will connect you to a few.
    Yes, this is possible. Once you secure your membership, just use the support channel inside the dashboard to generate a GST compliant invoice in your employer/company name. We’ll be happy to help you with this. If your company wants to make a direct payment, we can share bank transfer details and raise a direct invoice if that works for your employer.