Learn Storytelling from Apple Marketing Leader

CRAFTS

Storytelling

Great brands aren’t just built on exceptional products — they’re driven by powerful stories. Learn the art & science of crafting stories that create emotional connections and drive lasting business impact.

TAUGHT BY

Apoorv Sharma

Marketing leader | Apple, Amazon, Flipkart

Whether you're building a brand, launching a campaign, or bringing new products and features to the market, your ability to craft the right narrative determines how well your message lands. Today, your audience is bombarded with content from all directions—ads, social media, blogs, emails. And with so much noise, your story needs to stand out. This CRAFT will teach you just that. You’ll dive deep into understanding your user’s needs, uncovering insights, and building narratives that grab attention & drive real business impact.

This is built for

MARKETING & BRAND LEADERS

Whether you're leading a marketing team or setting brand strategy, you'll gain actionable insights into crafting compelling stories that build trust, land with your users & drive business growth.

FOUNDERS

Craft a brand story that communicates your vision and aligns with your growth strategy. This CRAFT will help you understand users, gather insights & craft a narrative that aligns with your business goals.

CURIOUS FOLKS

If you're just who's starting to tinker with marketing, or if storytelling excites you, this CRAFT is for you. It dives deep into understanding your users and crafting stories with a solid narrative.

Storytelling

Cinematic learning experience
Access 100+ member projects
Learn at your own pace

Detailed curriculum

Introduction to Storytelling

The framework to Storytelling

The Whole Truth: Whey protein

Flipkart: Bringing Indian sellers online

Module 1

Introduction to Storytelling

Core outcomes from the CRAFT

Introduction to Storytelling

Storytelling gone wrong

Module 2

The framework to Storytelling

Step 1: Defining the goal

Step 2: User & market research

Step 3: Translating research into insights

Step 4: Crafting your brand narrative

Module 3

The Whole Truth: Whey protein

Understanding users and market

Generating insights from research

Building the brand narrative

Module 4

Flipkart: Bringing Indian sellers online

Conducting user, market & product research

Generating insights from the research

Building the brand narrative

About your Program Director

Apoorv Sharma

Marketing leader | Apple, Amazon, Flipkart

Over the past 2 decades, I have led marketing efforts in leadership roles across some of the most loved brands like Apple, Amazon, and Flipkart. My journey began at Vodafone. I then joined Amazon, where I grew the publisher base for Native Shopping Ads by 10x in just 18 months. Leading me to Apple, where I scaled their market share in India from 1% to 12%, redefining their digital-first strategy in the country. Storytelling has been at the core of my career — it's what shapes us as humans and is essential for brand building. Iconic brands are built on the foundation of great stories, and in this CRAFT, we'll focus on storytelling from the lens of a product launch. I’ve distilled my experiences into one actionable storytelling framework, where we’ll dive deep into understanding your users— something most people overlook. We’ll then turn your research into insights and craft a compelling narrative to tell your story.

Frequently Asked Questions

How does learning happen with CRAFTs?

Each CRAFT is designed as a flexible learning experience for busy operators and founders. All modules are pre-recorded so you can learn at your own pace, whenever it fits your schedule. Each CRAFT includes a curated project (optional but recommended) broken down into specific sections to help you apply concepts as you learn. You'll watch modules, take notes, and immediately apply concepts to build practical resources ready to solve real problems at work. Remember, application is at the core of learning at GrowthX - that's how real transformation happens.

Who will I be learning with?

Here's an indicative list of members in our private community. You will have access to a slack channel where you can brainstorm with people who are doing this program. Our typical members hold atleast 3 years of work experience with the median work experience of 6.5 years in a technology company.

What is the time commitment?

You will spend 15 hours consuming the content & another 5 hours applying it through the project. In total expect to spend 20 to 22 hours.

How advanced is the content on each CRAFT?

Each CRAFT targets specific workplace problems with nuanced concepts and strategies—nothing generic. After completing Advanced Growth Strategy, you'll understand your current revenue scaling approach and identify deeper challenges. You can then select a CRAFT that directly addresses your problem, or choose one upfront if you've already pinpointed the issue you need to solve.

Do I have to do any pre work before starting a CRAFT?

Just going through the pre read should suffice. If you are in the early / mid stages in your career, we recommending completing the Advanced Growth Strategy so you have built a muscle in revenue scaling. We would recommend taking notes as you consume the recorded content. Sit at a place you usually work, with a chai / coffee before you begin, and keep your phone away. Trust the process — it works.

Are there any live sessions?

No, this a completly self paced experience.

Do you provide certificate?

Yes, we will be happy to provide a certificate of completion, upon request, once you have submitted the project.

I have more membership related doubts, who do I connect with?

Please email us your questions on apply@growthx.club

How do I get my membership reimbursed by my company?

You can use this email template to request reimbursement through your manager. It's best to align with them verbally first, then follow up with the email.

What is your refund policy?

We encourage you to review all Full Membership details carefully before making a purchase. As this is a digital, experience-led offering, we do not offer refunds. Please note that if you've previously purchased the Advanced Growth Strategy Membership or the earlier Full GrowthX Membership, downgrades to the new Full Membership plan are not permitted.

Can i just buy this course?

No, we offer this program as part of the full GrowthX membership.

Who do I reach out to in case i have doubts?

You can ask your learning related questions on the CRAFTs channel, or write to us at learning@growthx.club

What our members are saying about CRAFTs

Member Since 2023

I've always had structure to onboarding talent, but it was insightful to see this framework. There are no founders'' manuals but this CRAFT ties it all for me.

Rahul Mathur

Pre-seed VC