Growth Model Design

CRAFTS

Growth Model Design

Learn how to identify right northstar metric at PMF, early & mature scaling. Build a mathematical growth model & use it to drive ruthless prioritisation across the org.

TAUGHT BY

Abhishek Patil

Growth Leader

This CRAFT is built for founders, growth leaders & function leaders who are looking to drive predictive growth. You will learn to identify your north star metric, build a growth equation for it & break the north star into core input levers. Finally, you will learn to build a growth model that gives you the real truths of what really needs to move in order to impact your north star. This program follows a case study based approach where frameworks are woven via real life problem statements. This is self-paced & designed to fit the schedules of high-performing operators & founders.

This is built for

FOUNDERS

For founders of early/ mature scaling products looking to drive predictive growth. This CRAFT will help you identify the north star, inputs to it & how to prioritise to achieve the north star.

GROWTH LEADERS

Designed for growth leaders at any stage. This CRAFT will give you the structure to build a growth model & conviction to drive predictable growth.

FUNCTION LEADERS

Built for business function leaders. This CRAFT will give you the structure to identify the core levers to growth for your feature or product & how to ruthlessly prioritise to achieve your goals.

Growth Model Design

Cinematic learning experience
10+ comprehensive learning modules
Learn at your own pace
7 day refund policy

Price

₹9,990Including GST

Outcomes you'll get

Identify the north star metric.

Learn to identify which stage your product currently is in, the right north star metric for your org for the stage of the company & how the north star changes with different business models. Learn to align the org to the right metric.

Outcomes you'll get

Identify the levers to growth.

Identify the input levers to the north star & build the growth equation. Understand the nuke scenario for your goal & how far retention alone can solve growth. Build the growth model & identify top levers that will drive growth.

Outcomes you'll get

Convincing stakeholders.

Learn to go from looking at metrics in isolation, to going a level deeper & seeing them as a connected system. Build true conviction & defend strategic decisions while convincing your stakeholders.

Member since May 2023

“The growth model itself is worth joining GrowthX. The structure & clarity it brings is too good”

Ashutosh Bharadwaj

Marketing Leader, Ex - Rotimatic

Detailed curriculum

Introduction to building growth equation

Framework to growth modelling

Case Studies

Module 1

Introduction to building growth equation

How growth modelling can change orbits for you

Module 2

Framework to growth modelling

Identify the North Star Metric

Build the Growth Equation

Build the Growth Model

Stakeholder buy in

Module 3

Case Studies

Urban Company

Clevertap

Jio Cinema

About your Program Director

Abhishek Patil

Growth Leader

Abhishek was a Growth Leader at CRED. His expertise lies in driving overall macros distribution & monetisation strategy for tech products. He led larger part of the growth charter to scale CRED's consumer base from a million to first 10 million users. The role involved solving early stage growth for CRED's distribution strategy - from finding channels, solving customer acquisition cost & acquiring affluent customers who could be monetised later. Apart from CRED, he has consulted multiple growth stage internet companies in India over the last decade for their distribution & monetisation strategies across B2C/ D2C product companies. This includes 100s of companies of GrowthX members too.

Build bar raiser proof of work

Licious

Grow Licious' ARR from ₹950 crore (June 2024) to ₹1,200 crore by March 2025.

Licious is a fresh meat and seafood delivery company offering high-quality, hygienically processed products

MADE BY

Prabha Luhaniwal

Product & growth

View project

PROJECT INCLUDES

Identifying north star metric
Building the growth equation
Collating current metrics for the product
Establishing nuke scenario
Calculating incremental growth

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Porter

Increase Porter's ARR from $500M to $1B in 12 months.

Porter is a logistics platform that provides on-demand transportation and delivery services for businesses and individuals.

MADE BY

Prithviram G N

Two wheeler business head

View project

PROJECT INCLUDES

Identifying north star metric
Building the growth equation
Collating current metrics for the product
Establishing nuke scenario
Calculating incremental growth

View project

Lokal

Grow the revenue of Lokal from $3mn to $20mn in the next 12 months

Lokal is a hyperlocal content and classifieds platform providing regional news, job listings, and local services in Indian languages.

MADE BY

Sravan Bharadwaj

Founder's office

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PROJECT INCLUDES

In - depth JD for PM role
Hiring guide for the interview process
Onboarding document for the new hire
First 30-60-90 days for the new hire
On & off product initiatives
Setting OKRs for the role

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Flipkart

Strategise a growth model to add Rs. 150cr of revenue to FlipkartHealth

Flipkart Health is an e-pharmacy and healthcare platform offering medicines, wellness products, and online healthcare services

MADE BY

Dhruvish Thakkar

Head of marketing & revenue

View project

PROJECT INCLUDES

In - depth JD for PM role
Hiring guide for the interview process
Onboarding document for the new hire
First 30-60-90 days for the new hire
On & off product initiatives
Setting OKRs for the role

View project

CURATED COMMUNITY

Actionable the next Monday morning

Consume and learn from 500+ projects built by GrowthX members

Frequently Asked Questions

What will I learn in this course?

You’ll leave with 5 core learning outcomes: • Identify the right north star metric for every stage of growth • Building your growth equation • Identify the worst case scenario or the nuke scenario • Build your first growth model • And finally drive ruthless prioritisation across the org

Who is the Growth Modelling CRAFT for?

The CRAFT of Growth Modelling is for anyone trying to build a mathematical growth model and identify the levers to growth. This is a non-negotiable for founders, growth leaders, and function leaders of early and mature scaling products.

Who is this CRAFT not for?

This CRAFT is not meant for folks working in pre-PMF products.

Who will I learn from?

The program director for Building Growth Teams is Abhishek Patil, Co-founder of GrowthX. Over the last decade, he has consulted multiple growth stage internet companies in India. He led a larger part of the growth charter to scale CRED's consumer base from a million to the first 10 million users.

What is the project? And is it mandatory?

Yes, doing the project is mandatory. True learning doesn’t happen till you apply it. The only way CRAFTs work is when you apply it, i.e., do the project. This project will help you identify your north star and understand the levers to achieve it. You will do 5 clear things: • Identify the north star metric for your product • Build a mathematical growth equation to achieve the north star • Collate the current metrics and establish a nuke scenario • Calculate the incremental growth based on your growth model • Learn how to present your growth model in a structured manner

What our members are saying about CRAFTs

Member Since 2023

I've always had structure to onboarding talent, but it was insightful to see this framework. There are no founders'' manuals but this CRAFT ties it all for me.

Rahul Mathur

Pre-seed VC