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CRAFTS

Building Growth Teams

Building Growth Teams is built for founders and hiring managers chasing outsized outcomes with hiring. This CRAFT will save you 6 months of hiring mistakes.

TAUGHT BY

Udayan Walvekar

Founder

If you’re scaling growth, marketing, or business teams—and every hire needs to move the needle—this is your playbook. Inside this CRAFT, you’ll learn how to: – Attract talent that actually performs. – Design hiring that’s bias-free, repeatable. – Make new hires productive fast. – Build team structure that scales. – Operationalize performance, not just vibes. It’s self-paced—built to work around the intense schedules of high-performing founders and operators. This is a system to build high performing teams across every growth critical function. Whether you're hiring for: → Marketing – Brand Manager, Content Lead, Performance Marketing Manager, Head of Growth → Product – Product Analyst, APM, PM, Senior PM, Group PM, Associate Director → Business – Partnerships Manager, Category Owner, BizDev Lead, General Manager, Business Head → Strategy – Strategy Associate, Chief of Staff, Strategic Projects Lead, Strategy Manager Whatever the role, whatever the seniority— this CRAFT helps you hire better, onboard faster, and scale teams that change the trajectory of your company

This is built for

Founders

For founders who are scaling their businesses and need a clear framework to hire, onboard, and build high-performing teams that drive orbit changing impact.

Head of Marketing

If you're hiring a high performance team for roles like Brand Manager, Content Lead, Performance Marketing Manager, Head of Growth etc.

Growth Leaders

Designed for growth leaders at any stage. However, a large focus is on Series A and above. This CRAFT will save you 6 months of hiring mistakes.

Product Heads

If you're hiring for a high performance product team that owns P&L, revenue or user growth. Right from PM2s, Senior PM, Group PM, Associate Director etc.

Strategy Heads

If you're working closely with vertical heads and helping them figure out the right structure to hire and operationalise the right growth team.

Building Growth Teams

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    Attract talent that actually performs.
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    Design hiring that’s bias-free, repeatable.
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    Make new hires productive fast.
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    Build team structure that scales.
  • icon
    Operationalize performance, not just vibes.

Outcomes you'll get

Attract bar raiser talent.

Build an impactful career page, job descriptions that give clarity & a strong founder’s brand that’ll help you attract bar raiser talent.

Outcomes you'll get

Build an unbiased evaluation criteria.

Learn to structure hiring processes effectively. Build a hiring guide that defines panels, processes, evaluation criteria, and feedback mechanisms. Design an objective hiring process to hire bar-raiser talent that doesn't just perform in interviews.

Outcomes you'll get

Setup the talent for success.

Define clear OKRs, a 30-60-90 day plan, learning map and plan early wins to help new hires align with team goals, stay motivated, and deliver orbit changing revenue impact.

Outcomes you'll get

Scale your growth teams.

Set up your team with clear roles, processes, and workflows to scale and deliver results as your business grows.

What our members are saying about CRAFTs

Member Since 2023

I've always had structure to onboarding talent, but it was insightful to see this framework. There are no founders'' manuals but this CRAFT ties it all for me.

Rahul Mathur

Pre-seed VC

Member Since 2022

The CRAFT has a structured approach to driving partnerships as a channel. It is extremely nuanced, structured and actionable.

Yoheswaran Gnanavel

Led Partnerships for India

Member Since 2020

The brand led growth framework is 🔥 when articulated through case studies - it's become a core skill now.

Shekhar Kapoor

Founder

Member Since 2020

My proof of work built during Event led Growth helped me crack a leadership role at inFeedo.

Pawan Rochwani

Entrepreneur in Residence

Detailed curriculum

Building Growth Teams

Attracting bar raiser talent

Unbiased evaluation criteria

Setup talent for success

Module 1

Building Growth Teams

Problems with growth hiring

The hiring equation

Module 2

Attracting bar raiser talent

Building the career’s page

Building the job description

Building a founder brand

Module 3

Unbiased evaluation criteria

Introduction to hiring guide

Process and panelists

Feedback and rating

Interview etiquette

Module 4

Setup talent for success

Activating a new employee

Hitting a milestone

Aha moments

About your Program Director

Udayan Walvekar

Founder

Udayan was the first growth hire at Razorpay He built a 9-member full-stack growth team to drive product-led growth across all business lines there while getting a front row seat to Razorpay’s growth journey from just 10K merchants to 10,00,000+ merchants. He was also the first growth hire at Merkle-Sokrati, driving product launches, user growth, daily active users, engagement, and feature adoption. Prior to that he was consulting startups in San Francisco on product, growth & marketing across various industries like SaaS, AdTech, & FinTech. Udayan brings over 10 years of experience building and leading growth teams from Seed stage to Series F, including work with hundreds of GrowthX member companies.

Build bar raiser proof of work

Porter

Build the end-to-end hiring process for the Founders' Office role at Porter

Porter is a logistics platform that provides on-demand transportation and delivery services for businesses and individuals.

MADE BY

Prithviram G N

Two wheeler business head

View project

PROJECT INCLUDES

  • In - depth JD for PM role
  • Hiring guide for the interview process
  • Onboarding document for the new hire
  • First 30-60-90 days for the new hire
  • On & off product initiatives
  • Setting OKRs for the role
View project

IndiaMART

Build the end-to-end hiring process for the Operations Lead role at IndiaMart

IndiaMART is a leading online B2B marketplace connecting buyers and suppliers across various industries. It offers a platform for businesses to discover, compare, and transact for products and services efficiently.

MADE BY

Tanmay Kumar

Product Manager

View project

PROJECT INCLUDES

  • In - depth JD for PM role
  • Hiring guide for the interview process
  • Onboarding document for the new hire
  • First 30-60-90 days for the new hire
  • On & off product initiatives
  • Setting OKRs for the role
View project

BharatMandi

Build the end-to-end hiring process for the Credit Product Manager role at BharatMandi

BharatMandi is an emerging digital platform aimed at streamlining agricultural trade by connecting farmers, traders, and buyers.

MADE BY

Tarun Gupta

Founder

View project

PROJECT INCLUDES

  • In - depth JD for PM role
  • Hiring guide for the interview process
  • Onboarding document for the new hire
  • First 30-60-90 days for the new hire
  • On & off product initiatives
  • Setting OKRs for the role
View project

Superbolter

Build the end-to-end hiring process for the Founding marketing lead role at SuperBolter

SuperBolter is an AI-driven platform that simplifies interior design by enabling users to create and customize 3D models of their spaces.

MADE BY

Arvind Singh

Founder

View project

PROJECT INCLUDES

  • In - depth JD for PM role
  • Hiring guide for the interview process
  • Onboarding document for the new hire
  • First 30-60-90 days for the new hire
  • On & off product initiatives
  • Setting OKRs for the role
View project

CURATED COMMUNITY

Actionable the next Monday morning

Consume and learn from 500+ projects built by GrowthX members

Frequently Asked Questions

Each CRAFT is designed as a flexible learning experience for busy operators and founders. All modules are pre-recorded so you can learn at your own pace, whenever it fits your schedule. Each CRAFT includes a curated project (optional but recommended) broken down into specific sections to help you apply concepts as you learn. You'll watch modules, take notes, and immediately apply concepts to build practical resources ready to solve real problems at work. Remember, application is at the core of learning at GrowthX - that's how real transformation happens.
Here's an indicative list of members in our private community. You will have access to a slack channel where you can brainstorm with people who are doing this program. Our typical members hold atleast 3 years of work experience with the median work experience of 6.5 years in a technology company.
You will spend 15 hours consuming the content & another 5 hours applying it through the project. In total expect to spend 20 to 22 hours.
Each CRAFT targets specific workplace problems with nuanced concepts and strategies—nothing generic. After completing Advanced Growth Strategy, you'll understand your current revenue scaling approach and identify deeper challenges. You can then select a CRAFT that directly addresses your problem, or choose one upfront if you've already pinpointed the issue you need to solve.
Just going through the pre read should suffice. If you are in the early / mid stages in your career, we recommending completing the Advanced Growth Strategy so you have built a muscle in revenue scaling. We would recommend taking notes as you consume the recorded content. Sit at a place you usually work, with a chai / coffee before you begin, and keep your phone away. Trust the process — it works.
No, this a completly self paced experience.
Yes, we will be happy to provide a certificate of completion, upon request, once you have submitted the project.
Please email us your questions on apply@growthx.club
You can use this email template to request reimbursement through your manager. It's best to align with them verbally first, then follow up with the email.
We encourage you to review all Full Membership details carefully before making a purchase. As this is a digital, experience-led offering, we do not offer refunds. Please note that if you've previously purchased the Advanced Growth Strategy Membership or the earlier Full GrowthX Membership, downgrades to the new Full Membership plan are not permitted.
No, we offer this program as part of the full GrowthX membership.
You can ask your learning related questions on the CRAFTs channel, or write to us at learning@growthx.club

What our members are saying about CRAFTs

Member Since 2023

I've always had structure to onboarding talent, but it was insightful to see this framework. There are no founders'' manuals but this CRAFT ties it all for me.

Rahul Mathur

Pre-seed VC

Member Since 2022

The CRAFT has a structured approach to driving partnerships as a channel. It is extremely nuanced, structured and actionable.

Yoheswaran Gnanavel

Led Partnerships for India

Member Since 2020

The brand led growth framework is 🔥 when articulated through case studies - it's become a core skill now.

Shekhar Kapoor

Founder

Member Since 2020

My proof of work built during Event led Growth helped me crack a leadership role at inFeedo.

Pawan Rochwani

Entrepreneur in Residence

Patience—you’re about to be impressed.