Advanced Growth Program

GrowthX's flagship 4-week growth program designed to teach you the A - Z of Growth

Explore Program

50+ CASE STUDIES COVERED

diamondExplore CRAFTs

Drive revenue impact with CRAFTs

Learn at your own pace with learning programs taught by marquee leaders.


diamondTop Projects

Build bar raiser proof of work.

Learn from 5000+ case studies built by members. Ask members doubts on your projects & build projects together in learning circles.

🍜

Bring restaurant-style Asian food into the comfort of your home

Providing deeply reported business news to it's subscribers

Providing DIY interior design solutions

Tech for Growth Twitter / X

Go to Market project | Tata Play

Growth Model Design Project | Licious


🍜

MasterChow

Bring restaurant-style Asian food into the comfort of your home

MasterChow is a flavor-packed passion project to bring restaurant-style Asian food to homes, with a focus on making home cooking easy, convenient and delicious!

MADE BY

Krishna Binzani

Founder's Office



PROBLEM STATEMENT

Build a brand book for MasterChow. Think about all the nuances in branding given the main focus is on the D2C model, delivering across India via their own digital store and major marketplaces like Amazon, Blinkit, etc.

PROJECT INCLUDES

  • Articulating the core value prop
  • Defining the job to be done
  • Brand wedge for MasterChow
  • Look, Feel & Speak for MasterChow
  • How it looks on and off the product
  • Example mockups

Explore Learning Resources

Browse 500+ case studies, articles & resources the learning resources that you won’t find on the internet.

Resource directory

Resource directory

Explore 100+ learning resources for multiple roles & functions.

Explore
Foundations

Foundations

Built by Leaders From Amazon, CRED, Zepto, Flipkart, paytm & more.

Explore

Frequently Asked Questions

CRAFTs are specialised specific learning programmes across product building, distribution, strategy and leadership. Unlike traditional learning programs, CRAFTs are laser-focused on outcomes. We understand that driven professionals like you seek tangible results, not just theoretical knowledge. That’s why CRAFTs are built around practical, project-based learning rather than passive modules. If you can apply the skills you gain here to solve real-world problems, then we’ve achieved our goal.
The only way to go from early → mid-senior → leadership in your career is by creating continuous impact. But, as we all know, we don’t really have bandwidth or the headspace to do more while already being consumed by daily work. CRAFTs was built to give you an edge, structured approaches to solving specific problems that will drive insane impact, so you aren’t left scratching your head trying to figure out how to solve it.
Think of GrowthX as a gym. You can’t build a muscle by just buying a membership, you’ve to show up and work out. In the same way, to actually learn, you need to apply. Applicability is the core of learning at GrowthX. By the end of each CRAFT, you’d have built actual resources/strategies/documents that will help you solve relevant problems the next Monday morning.
We built CRAFTs for high performing leaders and operators. And one common thing about them is that they have a jam packed schedule. CRAFTs are kept async for you to be able to learn it at your own pace and complete the project whenever and however you’d like.
Jargon is the weapon of the dumb. Learning experiences at GrowthX are designed to combine depth with simplicity. You’ll gain advanced, industry-relevant skills without getting lost in unnecessary complexity. Our goal is to give you a head start in building your craft. We focus on practical, no-nonsense learning that helps you apply concepts immediately. Whether you're refining your craft or starting fresh, our approach ensures you build with clarity and confidence.
No, there’s no specific pre-work needed. Just make sure you have read the pre-read for the CRAFT. Apart from this, make sure you come with an open mind to learn, sit at a place where you usually work, get a nice cup of chai / coffee before you begin and keep your phone aside while studying. Leave the rest to us!
You can reach out to us at learning@growthx.club and we’ll get back to you.
You’ll have access for six months after you pay.