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4 Week Growth Program

Learn the A-Z of growth from user acquisition, onboarding, retention & monetisation.

TAUGHT BY

Abhishek Patil

Marketing leader

Udayan Walvekar

Product leader

The flagship 4 Week Growth Program is designed to help you give structure to solving for growth in your companies. It covers the macro strategy while going into nuances of customer acquisition, onboarding, retention & monetisation. The program follows a case-study method of learning woven through B2C & B2B scenarios. Over the period of four weeks, our members apply everything they have learnt on a real world product & build high quality proof of work.

This is built for

Marketers

Product focused (B2C, D2C, B2B SaaS) Marketers solving brand positioning, ideal customer profile & scaling distribution channels.

Product Managers

Product managers solving macro & micro nuances across product led growth, customer onboarding, retention & monetisation.

Founders

Founders & CEOs of product- focused startups who want to solve distribution, retention & monetisation for their products in PMF, early & growth stage.

Transitioning professionals

Professionals with 3+ years of work experience who want to get good at solving growth at their companies or are transitioning into growth focused roles.

4 Week Growth Program

Next cohort starting 1st Dec

  • 4-week Growth Program
  • Weekly learning sessions with leaders
  • In-person events in 11+ cities
  • 3,600+ members community access

PRICE

₹39,900Including GST

members

3,600+ members have so far completed this program.

Hear from our members

Member Since 2020

You cannot explain what GrowthX is, you have to experience it first hand.

Jaimit Doshi

Chief Marketing Officer

Member Since 2020

GrowthX provided the framework for my approach.

Sumedha Mahajan

Head of Marketing, India

Member Since 2020

Extremely high ROI in the last few years of being a member - truly orbit changing

Achita Khare

Growth & retention

Member Since 2020

GrowthX's learnings on revenue growth is helping us structure our journey past $20M ARR mark.

Rishi Irani

CEO

Detailed curriculum

Customer Acquisition

User Onboarding

Engagement & Retention design

Monetisation Strategy

Module 1

Customer Acquisition

Is your product ready for acquisition?

Understand if you have the right marketing pitch, ideal target customer & product readiness before you put energy on scaling customer acquisition.

Define & evolve your ideal customer profile (ICP)

Define your ideal customer profiles & how they behave with your product. Also, take informed calls on which ICP to prioritise for the next stage of growth.

Framework to decide which channels to scale

Objectively decide the right acquisition channels & sunset the bad ones based on growth stage of your company.

Paid ads & product integration design

Find your right-to-win on paid marketing & design creative strategy for conversion. Plus, learn how to design product integrations that drive growth.

Referral & Partners program design

Structured approach to design & evolve a referral (B2C) & partner program (B2B). Learn how to solve funnel rates for successful referral & arrest referral fraud.

Organic search & building content loops

Design how to prioritise & capture existing demand on search channels. Plus, learn to design user generated content loops right inside your product.

Case studies covering

logos

Module 2

User Onboarding

Find Your Activation Metric

Discover how to pinpoint & validate your activation metrics based on your company’s stage for effective onboarding.

Retention through Engagement

Learn how activation and engagement work together to boost user retention & driving lasting product adoption.

Beyond Sign-up

Onboarding is more than just signing up. Understand how to solve post signup flows that helps users achieve their specific Jobs-To-Be-Done.

AHA moment design

Identify your core aha moments through experimentation. Implement aha moment journeys for each Ideal Customer Profile to build core behaviours.

Cognitive Biases in Onboarding

Design an engaging onboarding flow using cognitive biases to increase activation rates.

Onboarding experiments

Learn how to track and measure the success of your onboarding process to continually refine and improve user experiences.

Case studies covering

logos

Module 3

Engagement & Retention design

Pillars of Retention

Identify right retention metrics & evolve them based on specific nuance in B2C, B2B, D2C products that have low, medium & high frequency use cases.

Define your customer segmentation

Identify user segments for engagement based on usage patterns & natural frequency. Design your recency, frequency & monetary (RFM) metrics.

Build retention strategy for new & core users

Understand different types of churn & how to reduce it. Plus, how to track retention, define user journeys & campaigns to retain users.

Build strategies to convert new users into champions

Dive into proven frameworks to build effective journeys to ensure new users become champion users based through specific product initiatives.

Bring back churned users - mastering resurrection

Find core levers to bring back churned users through service quality improvement, product innovation, use case expansion & improving product market fit.

Case studies covering

logos

Module 4

Monetisation Strategy

Is your product ready to be monetised?

Assess readiness by figuring the right customer retention, engagement metrics & finding finding willingness to pay

Whom to monetise first & how to design stages?

Learn to segment users based on recency & frequency of use. Evolve the approach for transactional, subscription & advertising based monetisation.

When to charge a user within a user story?

Learn how to define value being created, communicated, delivered by your product to a specific customer. Design pricing GTM to specific user segment.

What to charge a customer for?

Learn this by figuring out your core value prop and value experience - no more copying your competition pricing.

How much to charge a customer/ set of ICPs?

Learn how to communicate the real value your product provides on marketing & during product experience. Build experiments that maximise revenue.

How to show pricing, pricing page design?

Learn how to use cognitive biases to design your pricing discovery flow, pricing plans, system design, page UI design & how to solve for pricing discovery drop-offs.

Case studies covering

logos

Program Timelines

time-table

About your Program Director

Abhishek Patil

Marketing leader

Abhishek was a Growth Leader at CRED. His expertise lies in driving overall macros distribution & monetisation strategy for tech products. He led larger part of the growth charter to scale CRED's consumer base from a million to first 10 million users. The role involved solving early stage growth for CRED's distribution strategy - from finding channels, solving customer acquisition cost & acquiring affluent customers who could be monetised later. Apart from CRED, he has consulted multiple growth stage internet companies in India over the last decade for their distribution & monetisation strategies across B2C/ D2C product companies. This includes 100s of companies of GrowthX members too.

Udayan Walvekar

Product leader

Udayan was the first growth hire at Razorpay, where he built a 9-member full-stack growth team to drive product-led growth across all business lines. He got a front row seat to Razorpay's growth journey from just 10K merchants to 10,00,000+ merchants. He was also the first growth hire at Merkle-Sokrati, driving product launches, user growth, daily active users, engagement, and feature adoption. Udayan brings over 10 years of experience building and leading growth teams from Seed stage to Series F, including work with hundreds of GrowthX member companies. Prior to that he was consulting startups in San Francisco on product, growth & marketing across various industries like SaaS, AdTech, & FinTech.

Build bar raiser proof of work

Cosmix

Distribution strategy for Cosmix.

Cosmix is a nutrition brand dedicated to promoting optimal health through plant-based superfoods. It clocked Rs. 30 Crore revenue FY 2024 & this proof of work covers its path to nail distribution for next stage of the product.

MADE BY

Simran Sachadeva

Product Marketing Manager

View project

PROJECT INCLUDES

  • User research, market research
  • Creating Ideal Customer Profiles
  • Channel Decision Framework
  • Referral Design
  • Content Loops
  • Product Integration
View project

Porter

Retention strategy for Porter

Porter is a logistics app that offers a variety of delivery services, including courier delivery, house shifting, inter-city delivery & truck rentals. The strategy focuses on reducing churn by ensuring being present in user journey when logistics use case arrives (capture demand vs generate demand).

MADE BY

Prithviram GN

Chief of Staff to the CEO

View project

PROJECT INCLUDES

  • Reasons of churn
  • User segmentation
  • Journeys for casual to power users
  • Resurrection campaign design
  • On & off product initiatives
  • New product initiatives
View project

Pincode

Onboarding strategy for Pincode

Pincode is a hyper-local e-commerce app - One place for groceries, medicines, food and much more. Explore the widest range of products, shop from local trusted stores around you with safe and secure delivery options.

MADE BY

Aman Ajmera

Growth Manager

View project

PROJECT INCLUDES

  • User research and creating ICPs
  • JTBD and validation of user goals
  • Onboarding teardown
  • Activation metrics
View project

About your Program Director

Abhishek Patil

Marketing leader

Abhishek was a Growth Leader at CRED. His expertise lies in driving overall macros distribution & monetisation strategy for tech products. He led larger part of the growth charter to scale CRED's consumer base from a million to first 10 million users. The role involved solving early stage growth for CRED's distribution strategy - from finding channels, solving customer acquisition cost & acquiring affluent customers who could be monetised later. Apart from CRED, he has consulted multiple growth stage internet companies in India over the last decade for their distribution & monetisation strategies across B2C/ D2C product companies. This includes 100s of companies of GrowthX members too.

Udayan Walvekar

Product leader

Udayan was the first growth hire at Razorpay, where he built a 9-member full-stack growth team to drive product-led growth across all business lines. He got a front row seat to Razorpay's growth journey from just 10K merchants to 10,00,000+ merchants. He was also the first growth hire at Merkle-Sokrati, driving product launches, user growth, daily active users, engagement, and feature adoption. Udayan brings over 10 years of experience building and leading growth teams from Seed stage to Series F, including work with hundreds of GrowthX member companies. Prior to that he was consulting startups in San Francisco on product, growth & marketing across various industries like SaaS, AdTech, & FinTech.

diamondWEEKLY DEEP DIVES

Learn from the best in the country, weekly

Members get access to LIVE weekly masterclasses. These are hosted by marquee leaders from companies like Netflix, CRED, Meesho, Swiggy, LinkedIn & more.

CURATED COMMUNITY

Learn with peers, never in isolation

Frequently Asked Questions

Over 95% of our members are full-time professionals, and every experience is designed to cater to someone with a watertight work schedule. Most experiences happen after working hours (8 PM onwards on weekdays), and intense learning experiences are on weekends (typically 9 AM—1 PM). The program normally requires a commitment of **15-18 hrs per week.**
  • 4 hours for the live deep-dive session on Sundays.
  • 1 hour for a project briefing session on Monday evenings.
  • 10-12 hours throughout the week to work on your project.
While the commitment may vary slightly depending on your work style and pace, setting aside dedicated time each week is essential to maximize the experience. The program is designed to fit alongside a full-time schedule, with the flexibility to work on the project throughout the week.
Yes, the course is entirely online, allowing you to participate from anywhere with an internet access. Here’s a typical weekly schedule —
  • Sunday: 9 AM to 1 - PM Deep Dive Session
  • Monday: 8:30 PM to 8:45 PM - Project Briefing
  • Saturday: 7 PM - Project Submission Deadline.
calendar
Absolutely. We've designed our content to address various business models across B2B, B2C, and even marketplaces. Throughout the program, you’ll engage with real-world case studies and projects that cover both B2B and B2C contexts. Please note - GrowthX is not built for service-based companies - we are strictly built for product-based companies in B2C/ D2C/ B2B.
Jargon is the weapon of the dumb. Revenue growth is not rocket science. Put the user at the center, and everything becomes logical. This experience is designed to enable you to nail product building, distribution, and leadership. The learning experience is designed to combine depth with simplicity. You’ll gain advanced, industry-relevant skills without getting lost in unnecessary complexity. Our goal is to make growth strategies intuitive and accessible, so you can apply them confidently in real-world scenarios.
You'll learn from two experienced leaders who have taught 3,600+ members.

Abhishek Patil— Co-Founder of GrowthX, formerly led Growth at CRED. He has extensive experience building and leading growth teams across diverse settings, from startups to established brands. His expertise spans user psychology, growth modeling, and tackling large-scale acquisition, retention, and monetization challenges.

Udayan Walvekar— Co-Founder of GrowthX and formerly built product growth teams at Razorpay. He specialises in product-led growth, having built and led Razorpay's Growth team, which drives growth across all business lines. With experience in B2C and B2B growth strategies, he's consulted 10s of startups in San Francisco.

Their combined experience offers a blend of hands-on expertise in growth strategy and product innovation, ensuring you learn from leaders with proven success across B2C, D2C, and B2B SaaS.

Typical members have a median of 7 years of work experience. The split by work experience is 20% of those with 2 to 5 years of work experience, 30% between 5 and 8 years, and the rest have 8+ years of work experience. As a GrowthX member, you’ll also join an extensive network of current members, including those leading product, marketing, and business roles at Zepto, CRED, Razorpay, Amazon, Zomato, Meesho, Google, Microsoft, HDFC Bank, Mercedes-Benz, Adani One, Swiggy, WeWork, Blinkit, and more. A few notable members include Jaimit Doshi (Chief Marketing Officer at Lenskart), Saurabh Jain (EX-CEO Navi Mutual fund), Dhruvish Thakkar (Head of Revenue at Swiggy Dineout), and Soumitra Choubey (Head of Brand, Meesho)—you can find a detailed list here.
Our program is designed to help you solve real growth problems for your product. It's immersive and based on real case studies of products across India and the rest of the world. We pick the case, drill down the core framework, and then expand that framework for different stages of products and industries. The live learning sessions on Sundays are immersive and cover frameworks you can apply on a real product the next Monday morning - that's a promise. In a live session, every 45 minutes, you get the opportunity to take a pause, reflect, clear doubts, and then move to the next case study/ framework. You then apply the learnings to a real-world product. When it comes to learning, most people focus only on training the logical part of the brain. However, one of the biggest factors in effective learning is psychological safety, and it's often overlooked. Our learning experience leads with empathy & is a safe space for everyone
Yes, the program includes an optional Capstone Project held every six months. This intensive experience lets you apply everything you’ve learned to solve a real-world growth challenge for an actual product. As a member you can choose to do Capstone as per your schedule. In Capstone, you'll build essential growth skills while working in teams. Mentors and program directors guide you through structured problem-solving and sound-boarding sessions to keep you focused and think strategically.
No, there's no specific pre-work needed. Just come with a clear intention to learn and make sure your schedule is free during the live session timings so you can stay focused and fully engaged. And yes, trust the process that we have built — it simply works.
A typical deep dive session of 4 hours is structured into smaller 45 to 60 mins segments
  • Each segment addresses a core growth problem
  • They are followed by a case study
  • Then distilling the framework behind the case
  • Each segment has a dedicated live Q&A for ‌members.
During the project briefing session, you can expect to receive detailed information about the project. It is designed to provide you with a clear understanding of the requirements, objectives, and expectations. Additionally, each project briefing session ends with a 30 minute breakout room session, where you will have the opportunity to collaborate with your learning circle. These breakout sessions allow you to speed solve some the main aspect of the project and directly apply what you had learned in the deep dive sessions
We will not be able to share recordings of ‌any of the live sessions. We believe that live sessions are the key to the GrowthX experience ‌and we want everyone to make the most out of them while they are attending the session.
There's still time to get the most out of the missed session.
  • Complete the pre-read material for that session before moving further.
  • Request a fellow GX member for notes.
  • You can login to your member dashboard and watch the concept videos.
  • We allocate a learning circle to help participants absorb and apply the frameworks from each module, reach out to your learning circle.
This program is designed for focused, dedicated learning to support real growth. Live sessions help you prioritise learning, even with a busy schedule—something that's often harder with self-paced courses. A set schedule keeps you on track and enables you to avoid getting distracted by daily tasks, so you can fully engage. Plus, live Q&A sessions provide invaluable insights and real-time clarifications you won't get from pre-recorded content.

Hear from our members

The most active slack community you will ever experience, over 1 million messages were exchanged last year

Member Since 2020

You cannot explain what GrowthX is, you have to experience it first hand.

Jaimit Doshi

Chief Marketing Officer

Member Since 2020

GrowthX provided the framework for my approach.

Sumedha Mahajan

Head of Marketing, India

Member Since 2020

Extremely high ROI in the last few years of being a member - truly orbit changing

Achita Khare

Growth & retention

Member Since 2020

GrowthX's learnings on revenue growth is helping us structure our journey past $20M ARR mark.

Rishi Irani

CEO

Representing our products in the 3000+ year old scripts that have represented our country Devanagiri, Nastaliq & Vatteluttu.
Crafted with pride in 🇮🇳