Advanced Growth Strategy
Curriculum
Program Directors
FAQs
Advanced Growth Strategy
The self paced program is designed to help you solve customer acquisition, onboarding, retention & monetisation problems at work. Learn through a proven case study driven learning experience.
TAUGHT BY
Abhishek Patil
ex-Growth @ CRED
Udayan Walvekar
ex-Growth @ Razorpay
The flagship Advanced Growth Strategy is designed to help you give structure to solving for growth in your companies. It covers the macro strategy while going into nuances of customer acquisition, onboarding, retention & monetisation. The program follows a case-study method of learning woven through B2C & B2B scenarios. Over the period of four weeks, our members apply everything they have learnt on a real world product & build high quality proof of work.
This is built for
Marketers
Product focused (B2C, D2C, B2B SaaS) Marketers solving brand positioning, ideal customer profile & scaling distribution channels.
Product Managers
Product managers solving macro & micro nuances across product led growth, customer onboarding, retention & monetisation.
Founders
Founders & CEOs of product- focused startups who want to solve distribution, retention & monetisation for their products in PMF, early & growth stage.
Transitioning professionals
Professionals with 3+ years of work experience who want to get good at solving growth at their companies or are transitioning into growth focused roles.
Advanced Growth Strategy
- Self paced recorded course
- Peer group via slack channel
- Access 5,000+ member projects
Hear from our members
Member Since 2020
You cannot explain what GrowthX is, you have to experience it first hand.
Jaimit Doshi
Chief Marketing Officer
Member Since 2020
GrowthX provided the framework for my approach.
Sumedha Mahajan
Head of Marketing, India
Member Since 2020
Extremely high ROI in the last few years of being a member - truly orbit changing
Achita Khare
Growth & retention
Member Since 2020
GrowthX's learnings on revenue growth is helping us structure our journey past $20M ARR mark.
Rishi Irani
CEO
Detailed curriculum
Customer Acquisition
User Onboarding
Engagement & Retention design
Monetisation Strategy
Module 1
Customer Acquisition
Is your product ready for acquisition?
Understand if you have the right marketing pitch, ideal target customer & product readiness before you put energy on scaling customer acquisition.
Define & evolve your ideal customer profile (ICP)
Define your ideal customer profiles & how they behave with your product. Also, take informed calls on which ICP to prioritise for the next stage of growth.
Framework to decide which channels to scale
Objectively decide the right acquisition channels & sunset the bad ones based on growth stage of your company.
Paid ads & product integration design
Find your right-to-win on paid marketing & design creative strategy for conversion. Plus, learn how to design product integrations that drive growth.
Referral & Partners program design
Structured approach to design & evolve a referral (B2C) & partner program (B2B). Learn how to solve funnel rates for successful referral & arrest referral fraud.
Organic search & building content loops
Design how to prioritise & capture existing demand on search channels. Plus, learn to design user generated content loops right inside your product.
Case studies covering
Module 2
User Onboarding
Find Your Activation Metric
Discover how to pinpoint & validate your activation metrics based on your company’s stage for effective onboarding.
Retention through Engagement
Learn how activation and engagement work together to boost user retention & driving lasting product adoption.
Beyond Sign-up
Onboarding is more than just signing up. Understand how to solve post signup flows that helps users achieve their specific Jobs-To-Be-Done.
AHA moment design
Identify your core aha moments through experimentation. Implement aha moment journeys for each Ideal Customer Profile to build core behaviours.
Cognitive Biases in Onboarding
Design an engaging onboarding flow using cognitive biases to increase activation rates.
Onboarding experiments
Learn how to track and measure the success of your onboarding process to continually refine and improve user experiences.
Case studies covering
Module 3
Engagement & Retention design
Pillars of Retention
Identify right retention metrics & evolve them based on specific nuance in B2C, B2B, D2C products that have low, medium & high frequency use cases.
Define your customer segmentation
Identify user segments for engagement based on usage patterns & natural frequency. Design your recency, frequency & monetary (RFM) metrics.
Build retention strategy for new & core users
Understand different types of churn & how to reduce it. Plus, how to track retention, define user journeys & campaigns to retain users.
Build strategies to convert new users into champions
Dive into proven frameworks to build effective journeys to ensure new users become champion users based through specific product initiatives.
Bring back churned users - mastering resurrection
Find core levers to bring back churned users through service quality improvement, product innovation, use case expansion & improving product market fit.
Case studies covering
Module 4
Monetisation Strategy
Is your product ready to be monetised?
Assess readiness by figuring the right customer retention, engagement metrics & finding finding willingness to pay
Whom to monetise first & how to design stages?
Learn to segment users based on recency & frequency of use. Evolve the approach for transactional, subscription & advertising based monetisation.
When to charge a user within a user story?
Learn how to define value being created, communicated, delivered by your product to a specific customer. Design pricing GTM to specific user segment.
What to charge a customer for?
Learn this by figuring out your core value prop and value experience - no more copying your competition pricing.
How much to charge a customer/ set of ICPs?
Learn how to communicate the real value your product provides on marketing & during product experience. Build experiments that maximise revenue.
How to show pricing, pricing page design?
Learn how to use cognitive biases to design your pricing discovery flow, pricing plans, system design, page UI design & how to solve for pricing discovery drop-offs.
Case studies covering
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About your Program Directors
Abhishek Patil
ex-Growth @ CRED
Abhishek was a Growth Leader at CRED. His expertise lies in driving overall macros distribution & monetisation strategy for tech products. He led larger part of the growth charter to scale CRED's consumer base from a million to first 10 million users. The role involved solving early stage growth for CRED's distribution strategy - from finding channels, solving customer acquisition cost & acquiring affluent customers who could be monetised later. Apart from CRED, he has consulted multiple growth stage internet companies in India over the last decade for their distribution & monetisation strategies across B2C/ D2C product companies. This includes 100s of companies of GrowthX members too.
Udayan Walvekar
ex-Growth @ Razorpay
Udayan was the first growth hire at Razorpay. He built a 9-member full-stack growth team to drive product-led growth across all business lines there while getting a front row seat to Razorpay’s growth journey from just 10K merchants to 10,00,000+ merchants. He was also the first growth hire at Merkle-Sokrati, driving product launches, user growth, daily active users, engagement, and feature adoption. Prior to that he was consulting startups in San Francisco on product, growth & marketing across various industries like SaaS, AdTech, & FinTech. Udayan brings over 10 years of experience building and leading growth teams from Seed stage to Series F, including work with hundreds of GrowthX member companies.
Build bar raiser proof of work
Cosmix
Distribution strategy for Cosmix.
Cosmix is a nutrition brand dedicated to promoting optimal health through plant-based superfoods. It clocked Rs. 30 Crore revenue FY 2024 & this proof of work covers its path to nail distribution for next stage of the product.
PROJECT INCLUDES
- User research, market research
- Creating Ideal Customer Profiles
- Channel Decision Framework
- Referral Design
- Content Loops
- Product Integration
Pokemon Go
Onboarding strategy for Pokemon Go
Pokémon Go redefines mobile gaming by transforming ordinary places into interactive playgrounds, enhancing physical activity, and fostering community among players.
PROJECT INCLUDES
- User research and creating ICPs
- JTBD and validation of user goals
- Onboarding teardown
- Activation metrics
Pocket FM
Monetisation strategy for Pocket FM
Pocket FM is an audio entertainment platform that offers a variety of content, including audiobooks, podcasts, and audio series in multiple languages. It features stories across genres like romance, thriller, drama, mythology, self-improvement, and more.
PROJECT INCLUDES
- Litmus test to monetisation
- Substitute pricing
- Whom to charge
- When to charge
- What to charge
- How much to charge
- Pricing Design
Frequently Asked Questions
Hear from our members
The most active slack community you will ever experience, over 1 million messages were exchanged last year
Member Since 2020
You cannot explain what GrowthX is, you have to experience it first hand.
Jaimit Doshi
Chief Marketing Officer
Member Since 2020
GrowthX provided the framework for my approach.
Sumedha Mahajan
Head of Marketing, India
Member Since 2020
Extremely high ROI in the last few years of being a member - truly orbit changing
Achita Khare
Growth & retention
Member Since 2020
GrowthX's learnings on revenue growth is helping us structure our journey past $20M ARR mark.
Rishi Irani
CEO
