Learn the fundamentals of how paid marketing works. Build & implement paid campaigns across channels
BUILT BY
The learning experience team and members from companies like
”This is probably the most detailed guide I have seen. It covers minute details of how to name your ad groups to how to decide budget for a campaign.”
Vishal Godhwani
ex-growth leader, StayVista
Who is this for?
Performance Marketers
Growth Marketers
Digital Marketers
Founders
Outcomes
Learn the fundamentals of how any Performance Marketing channel works
Accelerate your acquisition efforts with Paid Ads
Get your audience targeting right by building and prioritising the correct ICPs
Build high ROI campaigns
Track and optimise for higher conversation and lower CAC
Build Paid Marketing Strategies like:
What will you learn?
Frequently Asked Questions
Do I need to be a member to access Foundations?
No, Foundations are open to everyone, irrespective of you being a GrowthX member.
Will I always have access to Foundations?
You will always have access to the Foundation you sign up for. However, Foundations may or may not always be available to everyone.
How long does it take to complete a Foundation?
Foundations are completely self paced. Based on the foundation itself, it may take you anywhere between just a couple of hours to 4-5 hours to complete a Foundation
Are Foundations for me?
Foundations are built for anyone who is solving problem statements across distribution, product, strategy and leadership for internet first companies.
Specific Foundations may only be relevant to a specific functions. More on if a Foundation is for you on the detail page of each Foundation