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Event Led Growth
TAUGHT BY
Nishchal Dua
Who is this CRAFT for?
Marketers
Head of Growth
Marketing specialists
Marketing manager
Outcomes of the CRAFT
Build experiments like
CRAFT content
Module 1
Introduction to Event Led Growth
Structured approach
Events as a core lever for growth
Core problem with how events built
Litmus test: is your product is ready for Event Led Growth
Module 2
Event Led Growth Framework
Structured approach
Step 1: define the business objective for the event
Step 2: design the event structure
Step 3: identify and close your protagonist
Step 4: solve for the registered → attendee funnel
Step 5: learn to structure the event day
Step 6: build a pipeline by solving for post event pipeline
Module 3
How Infeedo, a PMF company nails ELG
Structured approach
- How brand drives growth
- Is Infeedo ready for Event Led Growth
- Step 1: understanding Infeedo’s business objective
- Step 2: designing the event structure for Infeedo
- Step 3: solve for protagonist outreach
- Step 4: how Infeedo solved registered → attend funnel
- Step 5: structuring the event day
- Step 6: solve the post event pipeline
Module 4
Deel (early scale) Event strategy
Structured approach
- What is Deel & relevance of events
- Is Deel ready for Event Led Growth
- Step 1: Understanding Deel’ business objective
- Step 2: Designing the event structure for Deel
- Step 3: Solve for protagonist & attendee outreach
- Step 4: How Deel solved registered → attend funnel
- Step 5: structuring the event day
- Step 6: Post event pipeline
Real-world member project
Event Led Growth Strategy for Qapita
by Vipul Jain
Founding team | Infinyte club
Module 5
Miro’s (mature scale) Event Strategy
Structured approach
- What is Miro & relevance of events
- Is Miro ready for Event Led Growth
- Step 1: Understanding Miro’s business objective
- Step 2: Designing the event structure for Miro
- Step 3: Solve for protagonist & attendee outreach
- Step 4: How Miro solved registered → attend funnel
- Step 5: structuring the event day
- Step 6: Structuring the event day
Real-world member project
Event Led Growth Strategy for Slack India
by Rahul Mathur
Co-founder | Verak
“My proof of work built during Event led Growth helped me crack a leadership role at inFeedo.”
Pawan Rochwani
Entrepreneur in Residence
“I generated ₹10 Cr in revenue from events after learning the CRAFT of Event Led Growth.”
Rajnish Kumar
Head, Demand Generation
Event Led Growth
- 10+ comprehensive learning modules
- Learn at your own pace
- Implement it on your product
Upcoming cohorts
Get access to CRAFTs with the all in one GrowthX membership
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access to top growth talent inside GrowthX
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Invitation to private dinners with seasoned founders
Frequently Asked Questions
Who is it for?
The CRAFT of Event Led Growth is for marketers, head of growth, marketing specialists, marketing manager or anyone who handles events, online or offline.
What will I learn?
This CRAFT will give you a framework to think about how to drive events for revenue growths. Right from the litmus test to understand if your product is ready for event led growth, to setting the right goals, attracting the right customers, solving for registration-to-attendance funnel and design post-event conversions and content loops to boost long term growth.
Can I do it multiple times?
Yes, you can do all the CRAFTs available on the platform, multiple times.
What is the project?
This project will help you make an end-to-end event strategy for your product. You’ll do x clear things: understand if you product is ready for events, designing the event, identifying the protagonist for events, identify and reach out to the right attendees, solve for register → attend funnel and build post event content conversion flows.
Is the project mandatory?
Yes, doing the project is mandatory. True learning doesn’t happen till you apply it. TO give you an analogy: you can’t get fit by just watching workout videos. You will have to break a sweat to get there. Similarly, the only way to really learn a CRAFT is to apply it, i.e do the project.
Why only 9 days?
Prioritising learning is never easy.
Life always gets in the way, that new project at work, someone going on a leave, a personal commitment. Creating impact is the only way to really grow in your career, and it needs to be prioritised.
Are there any live sessions?
No, CRAFTs do not have any live sessions, they are asynchronous.
However, it's unlike other recorded sessions. CRAFTs are available for you to learn from only for a limited period of time (9 days). For every CRAFT, you'll have access to a dedicated community. This will help you connect with other members who are also working on the same CRAFT to clear your doubts, learn from parallel industries and upskill.
How much does this CRAFT cost?
The CRAFT of Building Growth Teams, and all other CRAFTs on the platform are included in the GrowthX membership.
Can I just buy the CRAFT and not the entire membership?
This CRAFT along with 15 others are a part of the GrowthX membership and cannot be bought separately.
What is CRAFT?
CRAFTs are hybrid specialised learning programs that give you frameworks, approaches and thinking tools to solve specific problems at work. If you want to achieve exponential outcomes, it's non-negotiable to build depth in work and proof of work, and that’s exactly what CRAFT allows you to do.
Who should join GrowthX?
Ambitious operators in a business/product role wanting to accelerate their individual contributor → senior manager → leadership journey. Plus, founders under $20 million revenue trying to solve people, process & revenue focused problems.
Our current diversity has 60% members who work on a B2C product while the rest in B2B companies. The mix includes 35% founder, over 55% in either product/marketing/ revenue roles & approx. 10% are transitioning into a revenue focused role. Median work experience in the community is 6.5 years with the range being 0 → 18 years. A balanced mixture of leaders in post PMF/ Seed → Mature stage organisations. We have seen members who get a high ROI have 3 following criteria.
- Working in a digital product-related role. Since our community focuses on solving common problems related to growing digital products, we prioritize applicants from the functions most likely to be actively tackling those problems currently. This includes product management, marketing, engineering, design, analytics, strategic finance, founders office, founders, and other roles.
- Demonstrate strong initiative. GrowthX is a community of contributors, but you don’t have to be an expert to join. To make the most out of GrowthX, members should be curious, engage with other members, volunteer ideas, and share insights.
- Showcase empathy as core value. Empathy is at the core of our close knit community. Our members go out of their way to help each other out. Your empathy quotient will be critical to getting accepted into the membership experience.
Who shouldn’t apply to GrowthX?
Anyone seeking easy hacks, tricks or someone to solve your growth problem. Unlocking sustainable revenue growth takes hard work and ongoing effort. GrowthX is built on a structured approach and peer learning - we do not believe in “hacks”.
How do I access my membership? Is this remote?
Yes. Every learning experience is online while in-person experiences are in major metro cities in India - the full list is mentioned above in the community experience section. We do not restrict applications by your geographical location.
What do I get with my membership?
Once you become a member, access to everything opens up on day 0.
- The 8-week live immersion program: New memberships include 1-time access to our seasonal immersion program: live, in-depth learning experience led by our program directors.
- The Slack community: Members can access our Slack community of 2500+ growth leaders & founders from the Indian ecosystem including leaders from Freshworks, Swiggy, Zomato, Stripe, Netflix, Zoho, Meesho, Stable Money, Microsoft, Facebook & Zerodha.
- 15+ CRAFTs: CRAFTs are specialized learning programs that members get access to every single quarter. Senior leaders from Apple, Microsoft, Google, CRED, Razorpay, Netflix & more teach these programs.
- ELEVATE: Everything an operator needs to - crack a growth role, transition to leadership roles, get a promotion, or even thrive in your current role.
- City Chapters: Access to seven city chapters: Bangalore, Mumbai, Delhi, Hyderabad, Chennai, Pune, & Kolkata. Our members are across India & 8% members are global.
- Offsite: Access to the annual offsite for the entire community, by the entire community, and of the entire community.
- GrowthX Quora: Access to the internal “Quora”, where all the members jam on interesting problem statements, a treasure trove of insights, data, & your new 3 AM buddy.
- More things keep adding to the membership - here’s the 2024 unwrap.
How do I contact GrowthX membership curation team?
Email is the best way to contact us, and we’d love to hear from you. Reach out to our membership team at apply@growthx.club and we’ll get back to you asap.
Can I speak with current GrowthX members?
You can message any of the members through Linkedin. If you hit a roadblock, drop us a note at apply@growthx.club and we will connect you to a few.
I want to get my membership reimbursed by my company. Is that possible?
Yes, this is possible. Once you secure your membership, just use the support channel inside the dashboard to generate a GST compliant invoice in your employer/company name. We’ll be happy to help you with this. If your company wants to make a direct payment, we can share bank transfer details and raise a direct invoice if that works for your employer.