Event Led Growth
Curriculum
Program Directors
FAQs
CRAFTS
Event Led Growth
Learn to design an end to end strategy to use events that drive revenue growth
TAUGHT BY
Nishchal Dua
VP Marketing
This CRAFT is built for marketing leaders & growth leaders who're building in B2B & looking to scale events as a channel. Learn to create your event structure, select the right topic, audience & speaker selection, how to GTM an event & eventually build a playbook to scale events as a channel.This program follows a case study based approach, covering case studies of pmf, early scaling & mature scaling products. This is self-paced & designed to fit the schedules of high-performing operators & founders.
This is built for
MARKETING LEADERS
For marketing leaders building in B2B looking to either build or scale events as a channel of distribution. This CRAFT will help you deploy your first event & build a playbook to scale the channel.
GROWTH LEADERS
For growth leaders building in B2B looking to either build or scale events as a channel of distribution. This CRAFT will help you deploy your first event & build a playbook to scale the channel.
Event Led Growth
- Cinematic learning experience
- 30+ comprehensive learning modules
- Learn at your own pace
- 7 day refund policy
Price
₹9,990Including GST
Outcomes you'll get
Assess readiness for events.
Understand if your product is ready for Event Led Growth. Apply original mental models built exclusively for events.
Outcomes you'll get
Design a single event.
Learn the framework behind the structure that make Marvel movies great & implement it for your events. Create your event structure, topic selection, audience & speaker selection, social distribution & more.
Outcomes you'll get
Establish events as a channel.
Build a playbook for events. Build an annual event calendar to solve funnels across sales, account expansion & brand compounding.
What our members are saying about CRAFTs
Member Since 2023
I've always had structure to onboarding talent, but it was insightful to see this framework. There are no founders'' manuals but this CRAFT ties it all for me.
Rahul Mathur
Pre-seed VC
Member Since 2022
The CRAFT has a structured approach to driving partnerships as a channel. It is extremely nuanced, structured and actionable.
Yoheswaran Gnanavel
Led Partnerships for India
Member Since 2020
The brand led growth framework is 🔥 when articulated through case studies - it's become a core skill now.
Shekhar Kapoor
Founder
Member Since 2020
My proof of work built during Event led Growth helped me crack a leadership role at inFeedo.
Pawan Rochwani
Entrepreneur in Residence
Detailed curriculum
Introduction to Event Led Growth
The Framework to Event Led Growth
Case Study 1: Infeedo
Case Study 2: Deel
Case Study 3: Miro
Module 1
Introduction to Event Led Growth
Intro to event led growth
Busting myths about events
Module 2
The Framework to Event Led Growth
Litmus test
The Framework
Module 3
Case Study 1: Infeedo
Intro to Infeedo
Litmus Test
The framework
Module 4
Case Study 2: Deel
Intro to deel
Litmus Test
The framework
Module 5
Case Study 3: Miro
Intro to Miro
Litmus Test
The framework
About your Program Director
Nishchal Dua
VP Marketing
Over the past decade, Nishchal has built, scaled & advised multiple early to mid-stage tech startups across India. As a marketing leader, he has played a pivotal role in scaling B2B companies like Infeedo & Airmeet. At Infeedo, Nishchal is at the forefront of event & AI as the VP of Marketing. He also led & hosted the largest TechHR conference bringing together a global audience of entrepreneurs, HR leaders, and CEOs, with speakers from companies like Microsoft, GitHub, WordPress, and Trello. Nishchal has been spending his time experimenting & learning about AI. He also continues to consult on building effective, scalable & profitable marketing strategies.
Build bar raiser proof of work
Unicommerce
Plan an event to launch unicommerce in UAE region
Unicommerce is a SaaS-based e-commerce management platform that streamlines order, inventory, and warehouse operations
PROJECT INCLUDES
- Litmus test to conduct events
- Define event objective
- Define ideal attendee profile and topic
- Pick the protagonist
- Design the event
- Track success metrics
Mandaala
Build a $2mn revenue pipeline for Mandaala using events in 6 months
Mandaala revolutionizes corporate gifting by automating the entire order-to-delivery workflow. It offers a range of high-quality products and integrates seamlessly with your existing systems.
PROJECT INCLUDES
- Litmus test to conduct events
- Define event objective
- Define ideal attendee profile and topic
- Pick the protagonist
- Design the event
- Track success metrics
Slack
Generate a $250K revenue for slack using events in 12 months
DeVC is a venture capital firm. It operates as a collective of over 100 founders, operators, and investors, aiming to decentralise early-stage investing
PROJECT INCLUDES
- Litmus test to conduct events
- Define event objective
- Define ideal attendee profile and topic
- Pick the protagonist
- Design the event
- Track success metrics
Qapita
Build events for Qapita that help in engaging customers and educating prospects.
Qapita is a SaaS tool that enable a company to manage their capital table and ESOP in secure and compliant manner
PROJECT INCLUDES
- Litmus test to conduct events
- Define event objective
- Define ideal attendee profile and topic
- Pick the protagonist
- Design the event
- Track success metrics
CURATED COMMUNITY
Actionable the next Monday morning
Consume and learn from 500+ projects built by GrowthX members
Frequently Asked Questions
What our members are saying about CRAFTs
Member Since 2023
I've always had structure to onboarding talent, but it was insightful to see this framework. There are no founders'' manuals but this CRAFT ties it all for me.
Rahul Mathur
Pre-seed VC
Member Since 2022
The CRAFT has a structured approach to driving partnerships as a channel. It is extremely nuanced, structured and actionable.
Yoheswaran Gnanavel
Led Partnerships for India
Member Since 2020
The brand led growth framework is 🔥 when articulated through case studies - it's become a core skill now.
Shekhar Kapoor
Founder
Member Since 2020
My proof of work built during Event led Growth helped me crack a leadership role at inFeedo.
Pawan Rochwani
Entrepreneur in Residence