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Brand Led Growth
TAUGHT BY
Swati Mohan
Who is this CRAFT for?
Early Stage Founders
Founders / CXOs
Marketing Managers
Marketing Heads
Founding Teams
Outcomes of the CRAFT
Build lasting brands like
CRAFT content
Introduction to Brand Led Growth
Structured approach
Core outcomes of the CRAFT
Introduction to Brand Led Growth
Identify core value prop
Structured approach
Deeply understand the ICP, product & market
Craft the pain points & brand non-negotiables
Identify & articulate the brand JTBD
Articulate the core value prop
Products: Nike, Even, Head up for tails, Spotify
Build your brand identity
Structured approach
- How to come up with insights
- Building a brand wedge
- Building your brand footprint
- Applying brand footprint across all touchpoints
- Products: Nike, Even, Head up for tails, Spotify
Netflix mastery
Structured approach
Crafting Netflix’s core value proposition
Build Netflix’s brand footprint
Apply the footprint on and off the product
Even.in's brand strategy
Structured approach
- Crafting Even.in’s core value proposition
- Build Even.in’s brand footprint
- Apply the footprint on and off the product
Licious brand strategy
Structured approach
- Crafting Liciou’s core value proposition
- Build Licious’s brand footprint
- Apply the footprint on and off the product
“BLG gave a structure to building brand. We now have our 1st brand book & what was a dream is reality on the platform”
Arvind Singh
CEO
Brand Led Growth
- 10+ comprehensive learning modules
- Learn at your own pace
- Implement it on your product
Upcoming cohorts
Get access to CRAFTs with the all in one GrowthX membership
15+ Learning Programs
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User Onboarding
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Retention Strategy
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Product Strategy
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Event Led Growth
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Monetisation Strategy
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Modern trade for D2C
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Community Access
annual retreat
3500+ member only slack
city chapters
women circle
bi-weekly masterclasses
Full stack career growth
Personalised Career roadmap
Access to exclusive job board
Interview prep modules
Mock interviews with peers
Profile review
Cracking Promotions module
Founder's Circle
450+ founders only private slack
access to top growth talent inside GrowthX
Exclusive Founder first events (online + In-person)
Invitation to private dinners with seasoned founders
Frequently Asked Questions
Who is it for?
The CRAFT of Brand Led Growth is for everyone involved in branding decisions. Founders, early teams, CMO, marketing teams, copywriters. Everyone needs to have a structure to think about brand. And this CRAFT is help you do just that
What will I learn?
This CRAFT will help you really understand your brand, it’s JTBD, non-negotiables and give you framework to craft your core value prop, the one that resonates with your target audience. By the end of it, you would’ve not only identified your brand wedge i.e how your brand feels, looks, speaks and behaves but also would have applied in on and off your product!
Can I do it multiple times?
Yes, you can do all the CRAFTs available on the platform, multiple times.
What is the project?
This project will help you make an end-to-end event strategy for your product. You’ll do 5 clear things: understand if you product is ready for events, designing the event, identifying the protagonist for events, identify and reach out to the right attendees, solve for register → attend funnel and build post event content conversion flows.
Is the project mandatory?
Yes, doing the project is mandatory. True learning doesn’t happen till you apply it. TO give you an analogy: you can’t get fit by just watching workout videos. You will have to break a sweat to get there. Similarly, the only way to really learn a CRAFT is to apply it, i.e do the project.
Why only 9 days?
Prioritising learning is never easy.
Life always gets in the way, that new project at work, someone going on a leave, a personal commitment. Creating impact is the only way to really grow in your career, and it needs to be prioritised.
Are there any live sessions?
No, CRAFTs do not have any live sessions, they are asynchronous.
However, it's unlike other recorded sessions. CRAFTs are available for you to learn from only for a limited period of time (9 days). For every CRAFT, you'll have access to a dedicated community. This will help you connect with other members who are also working on the same CRAFT to clear your doubts, learn from parallel industries and upskill.
How much does this CRAFT cost?
The CRAFT of Building Growth Teams, and all other CRAFTs on the platform are included in the GrowthX membership.
Can I just buy the CRAFT and not the entire membership?
This CRAFT along with 15 others are a part of the GrowthX membership and cannot be bought separately.
What is CRAFT?
CRAFTs are hybrid specialised learning programs that give you frameworks, approaches and thinking tools to solve specific problems at work. If you want to achieve exponential outcomes, it's non-negotiable to build depth in work and proof of work, and that’s exactly what CRAFT allows you to do.
Who should join GrowthX?
Ambitious operators in a business/product role wanting to accelerate their individual contributor → senior manager → leadership journey. Plus, founders under $20 million revenue trying to solve people, process & revenue focused problems.
Our current diversity has 60% members who work on a B2C product while the rest in B2B companies. The mix includes 35% founder, over 55% in either product/marketing/ revenue roles & approx. 10% are transitioning into a revenue focused role. Median work experience in the community is 6.5 years with the range being 0 → 18 years. A balanced mixture of leaders in post PMF/ Seed → Mature stage organisations. We have seen members who get a high ROI have 3 following criteria.
- Working in a digital product-related role. Since our community focuses on solving common problems related to growing digital products, we prioritize applicants from the functions most likely to be actively tackling those problems currently. This includes product management, marketing, engineering, design, analytics, strategic finance, founders office, founders, and other roles.
- Demonstrate strong initiative. GrowthX is a community of contributors, but you don’t have to be an expert to join. To make the most out of GrowthX, members should be curious, engage with other members, volunteer ideas, and share insights.
- Showcase empathy as core value. Empathy is at the core of our close knit community. Our members go out of their way to help each other out. Your empathy quotient will be critical to getting accepted into the membership experience.
Who shouldn’t apply to GrowthX?
Anyone seeking easy hacks, tricks or someone to solve your growth problem. Unlocking sustainable revenue growth takes hard work and ongoing effort. GrowthX is built on a structured approach and peer learning - we do not believe in “hacks”.
How do I access my membership? Is this remote?
Yes. Every learning experience is online while in-person experiences are in major metro cities in India - the full list is mentioned above in the community experience section. We do not restrict applications by your geographical location.
What do I get with my membership?
Once you become a member, access to everything opens up on day 0.
- The 8-week live immersion program: New memberships include 1-time access to our seasonal immersion program: live, in-depth learning experience led by our program directors.
- The Slack community: Members can access our Slack community of 2500+ growth leaders & founders from the Indian ecosystem including leaders from Freshworks, Swiggy, Zomato, Stripe, Netflix, Zoho, Meesho, Stable Money, Microsoft, Facebook & Zerodha.
- 15+ CRAFTs: CRAFTs are specialized learning programs that members get access to every single quarter. Senior leaders from Apple, Microsoft, Google, CRED, Razorpay, Netflix & more teach these programs.
- ELEVATE: Everything an operator needs to - crack a growth role, transition to leadership roles, get a promotion, or even thrive in your current role.
- City Chapters: Access to seven city chapters: Bangalore, Mumbai, Delhi, Hyderabad, Chennai, Pune, & Kolkata. Our members are across India & 8% members are global.
- Offsite: Access to the annual offsite for the entire community, by the entire community, and of the entire community.
- GrowthX Quora: Access to the internal “Quora”, where all the members jam on interesting problem statements, a treasure trove of insights, data, & your new 3 AM buddy.
- More things keep adding to the membership - here’s the 2024 unwrap.
How do I contact GrowthX membership curation team?
Email is the best way to contact us, and we’d love to hear from you. Reach out to our membership team at apply@growthx.club and we’ll get back to you asap.
Can I speak with current GrowthX members?
You can message any of the members through Linkedin. If you hit a roadblock, drop us a note at apply@growthx.club and we will connect you to a few.
I want to get my membership reimbursed by my company. Is that possible?
Yes, this is possible. Once you secure your membership, just use the support channel inside the dashboard to generate a GST compliant invoice in your employer/company name. We’ll be happy to help you with this. If your company wants to make a direct payment, we can share bank transfer details and raise a direct invoice if that works for your employer.