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CRAFTS

Event Led growth

This CRAFT is built for marketing leaders & growth leaders who're building in B2B & looking to scale events as a channel.

TAUGHT BY

Nishchal Dua

VP Marketing

This CRAFT is built for marketing leaders & growth leaders who're building in B2B & looking to scale events as a channel. Learn to create your event structure, select the right topic, audience & speaker selection, how to GTM an event & eventually build a playbook to scale events as a channel.This program follows a case study based approach, covering case studies of pmf, early scaling & mature scaling products. This is self-paced & designed to fit the schedules of high-performing operators & founders.

This is built for

MARKETING LEADERS

For marketing leaders building in B2B looking to either build or scale events as a channel of distribution. This CRAFT will help you deploy your first event & build a playbook to scale the channel.

GROWTH LEADERS

For growth leaders building in B2B looking to either build or scale events as a channel of distribution. This CRAFT will help you deploy your first event & build a playbook to scale the channel.

Event Led Growth

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    Cinematic learning experience
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    30+ comprehensive learning modules
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    Learn at your own pace

Outcomes you'll get

Assess readiness for events.

Understand if your product is ready for Event Led Growth. Apply original mental models built exclusively for events.

Outcomes you'll get

Design a single event.

Learn the framework behind the structure that make Marvel movies great & implement it for your events. Create your event structure, topic selection, audience & speaker selection, social distribution & more.

Outcomes you'll get

Establish events as a channel.

Build a playbook for events. Build an annual event calendar to solve funnels across sales, account expansion & brand compounding.

What our members are saying about CRAFTs

Member Since 2023

I've always had structure to onboarding talent, but it was insightful to see this framework. There are no founders'' manuals but this CRAFT ties it all for me.

Rahul Mathur

Pre-seed VC

Member Since 2022

The CRAFT has a structured approach to driving partnerships as a channel. It is extremely nuanced, structured and actionable.

Yoheswaran Gnanavel

Led Partnerships for India

Member Since 2020

The brand led growth framework is 🔥 when articulated through case studies - it's become a core skill now.

Shekhar Kapoor

Founder

Member Since 2020

My proof of work built during Event led Growth helped me crack a leadership role at inFeedo.

Pawan Rochwani

Entrepreneur in Residence

Detailed curriculum

Introduction to Event Led Growth

The Framework to Event Led Growth

Case Study 1: Infeedo

Case Study 2: Deel

Case Study 3: Miro

Module 1

Introduction to Event Led Growth

Intro to event led growth

Busting myths about events

Module 2

The Framework to Event Led Growth

Litmus test

The Framework

Module 3

Case Study 1: Infeedo

Intro to Infeedo

Litmus Test

The framework

Module 4

Case Study 2: Deel

Intro to deel

Litmus Test

The framework

Module 5

Case Study 3: Miro

Intro to Miro

Litmus Test

The framework

About your Program Director

Nishchal Dua

VP Marketing

Over the past decade, Nishchal has built, scaled & advised multiple early to mid-stage tech startups across India. As a marketing leader, he has played a pivotal role in scaling B2B companies like Infeedo & Airmeet. At Infeedo, Nishchal is at the forefront of event & AI as the VP of Marketing. He also led & hosted the largest TechHR conference bringing together a global audience of entrepreneurs, HR leaders, and CEOs, with speakers from companies like Microsoft, GitHub, WordPress, and Trello. Nishchal has been spending his time experimenting & learning about AI. He also continues to consult on building effective, scalable & profitable marketing strategies.

Build bar raiser proof of work

Unicommerce

Plan an event to launch unicommerce in UAE region

Unicommerce is a SaaS-based e-commerce management platform that streamlines order, inventory, and warehouse operations

MADE BY

Jeevant Sharma

Commerce & Marketplace Biz. Owner

View project

PROJECT INCLUDES

  • Litmus test to conduct events
  • Define event objective
  • Define ideal attendee profile and topic
  • Pick the protagonist
  • Design the event
  • Track success metrics
View project

Mandaala

Build a $2mn revenue pipeline for Mandaala using events in 6 months

Mandaala revolutionizes corporate gifting by automating the entire order-to-delivery workflow. It offers a range of high-quality products and integrates seamlessly with your existing systems.

MADE BY

Ankit Dev

Lead - Enterprise Solution Selling

View project

PROJECT INCLUDES

  • Litmus test to conduct events
  • Define event objective
  • Define ideal attendee profile and topic
  • Pick the protagonist
  • Design the event
  • Track success metrics
View project

Slack

Generate a $250K revenue for slack using events in 12 months

DeVC is a venture capital firm. It operates as a collective of over 100 founders, operators, and investors, aiming to decentralise early-stage investing

MADE BY

Rahul Mathur

Investment team

View project

PROJECT INCLUDES

  • Litmus test to conduct events
  • Define event objective
  • Define ideal attendee profile and topic
  • Pick the protagonist
  • a the event
  • Track success metrics
View project

Qapita

Build events for Qapita that help in engaging customers and educating prospects.

Qapita is a SaaS tool that enable a company to manage their capital table and ESOP in secure and compliant manner

MADE BY

Vipul Jain

Founding member

View project

PROJECT INCLUDES

  • Litmus test to conduct events
  • Define event objective
  • Define ideal attendee profile and topic
  • Pick the protagonist
  • Design the event
  • Track success metrics
View project

CURATED COMMUNITY

Actionable the next Monday morning

Consume and learn from 500+ projects built by GrowthX members

Frequently Asked Questions

Each CRAFT is designed as a flexible learning experience for busy operators and founders. All modules are pre-recorded so you can learn at your own pace, whenever it fits your schedule. Each CRAFT includes a curated project (optional but recommended) broken down into specific sections to help you apply concepts as you learn. You'll watch modules, take notes, and immediately apply concepts to build practical resources ready to solve real problems at work. Remember, application is at the core of learning at GrowthX - that's how real transformation happens.
Here's an indicative list of members in our private community. You will have access to a slack channel where you can brainstorm with people who are doing this program. Our typical members hold atleast 3 years of work experience with the median work experience of 6.5 years in a technology company.
You will spend 15 hours consuming the content & another 5 hours applying it through the project. In total expect to spend 20 to 22 hours.
Each CRAFT targets specific workplace problems with nuanced concepts and strategies—nothing generic. After completing Advanced Growth Strategy, you'll understand your current revenue scaling approach and identify deeper challenges. You can then select a CRAFT that directly addresses your problem, or choose one upfront if you've already pinpointed the issue you need to solve.
Just going through the pre read should suffice. If you are in the early / mid stages in your career, we recommending completing the Advanced Growth Strategy so you have built a muscle in revenue scaling. We would recommend taking notes as you consume the recorded content. Sit at a place you usually work, with a chai / coffee before you begin, and keep your phone away. Trust the process — it works.
No, this a completly self paced experience.
Yes, we will be happy to provide a certificate of completion, upon request, once you have submitted the project.
Please email us your questions on apply@growthx.club
You can use this email template to request reimbursement through your manager. It's best to align with them verbally first, then follow up with the email.
We encourage you to review all Full Membership details carefully before making a purchase. As this is a digital, experience-led offering, we do not offer refunds. Please note that if you've previously purchased the Advanced Growth Strategy Membership or the earlier Full GrowthX Membership, downgrades to the new Full Membership plan are not permitted.
No, we offer this program as part of the full GrowthX membership.
You can ask your learning related questions on the CRAFTs channel, or write to us at learning@growthx.club

What our members are saying about CRAFTs

Member Since 2023

I've always had structure to onboarding talent, but it was insightful to see this framework. There are no founders'' manuals but this CRAFT ties it all for me.

Rahul Mathur

Pre-seed VC

Member Since 2022

The CRAFT has a structured approach to driving partnerships as a channel. It is extremely nuanced, structured and actionable.

Yoheswaran Gnanavel

Led Partnerships for India

Member Since 2020

The brand led growth framework is 🔥 when articulated through case studies - it's become a core skill now.

Shekhar Kapoor

Founder

Member Since 2020

My proof of work built during Event led Growth helped me crack a leadership role at inFeedo.

Pawan Rochwani

Entrepreneur in Residence

Patience—you’re about to be impressed.