Data Led Growth

CRAFTS

Data Led Growth

Learn to break business problems to it’s atomic level truth & then prioritise where to deploy experiments that scale.

TAUGHT BY

Tanmay Nagori

Analytics leader

This CRAFT is designed for folks in product, marketing & founders looking to drive exponential revenue impact through data & experimentation. Through this CRAFT, you’ll learn how to get to the atomic truth of why something is REALLY happening & then prioritise where to deploy experiments in a structured manner. This program follows a case study approach, where data problems are woven via real life examples. Data Led Growth is self-paced & designed to fit the schedules of high-performing operators & founders.

This is built for

PRODUCT MANAGERS

Designed for product managers in the early scaling or growth stage. This CRAFT teaches you how to break a problem down objectively & take take data-driven decisions.

GROWTH LEADERS

For growth marketers at early & mature scaling products looking to scale channels & reduce CAC. This CRAFT helps you design the right experiments that drive meaningful impact.

FOUNDERS

For founders who are looking to build a data-first organisation. This CRAFT helps you build a data muscle, allowing you to experiment and scale rapidly.

Data Led Growth

Cinematic learning experience
10+ comprehensive learning modules
Learn at your own pace
7 day refund policy

Price

₹9,990Including GST

Outcomes you'll get

Learn how to diagnose.

Learn to break any problem down to its atomic level, prioritise basis impact & strategically allocate resources to solve the problem.

Outcomes you'll get

Improve metric baselines.

Learn a mental model to collaborate & share ownership over a metric with the data team. Identify the controllable & uncontrollable factors affecting a metric & work to reduce the size of the unknown bucket through diagnostics & experimentation.

Outcomes you'll get

Diagnosing at scale.

Understand how univariate analysis works. Automate univariate analysis to diagnost & diagnose at speed.

Outcomes you'll get

Run structured experiments.

Go from insights → hypothesis generation → designing an experiment → implementation → taking an informed call on killing, scaling or continuing to run the experiment.

What our members are saying about CRAFTs

Member Since 2023

I've always had structure to onboarding talent, but it was insightful to see this framework. There are no founders'' manuals but this CRAFT ties it all for me.

Rahul Mathur

Pre-seed VC

Member Since 2022

The CRAFT has a structured approach to driving partnerships as a channel. It is extremely nuanced, structured and actionable.

Yoheswaran Gnanavel

Led Partnerships for India

Member Since 2020

The brand led growth framework is 🔥 when articulated through case studies - it's become a core skill now.

Shekhar Kapoor

Founder

Member Since 2020

My proof of work built during Event led Growth helped me crack a leadership role at inFeedo.

Pawan Rochwani

Entrepreneur in Residence

Detailed curriculum

Introduction to the CRAFT

Learn how to diagnose

Improve metric baselines.

Diagnosing at scale.

Run structured experiments.

Module 1

Introduction to the CRAFT

Meet your program director

Outcomes of the CRAFT

Module 2

Learn how to diagnose

Rate and Mix framework

Case study: Naviigure out what change happened and why did it happen

Module 3

Improve metric baselines.

Identify controllable & uncontrollable factors

Improve baselines & define ceiling

Case study: Zepto

Module 4

Diagnosing at scale.

Understand univariate analysis

FUGLY Method

Case study: Urban company

Module 5

Run structured experiments.

Hypothesis generation

Experimentation design

Define success metrics

Manage stakeholders effectively

Case Study: Amazon

About your Program Director

Tanmay Nagori

Analytics leader

Over the past decade, Tanmay has built & led analytics teams at companies like CRED, Amazon & MuSigma. He has led insights for mobile & electronics category at Amazon which brings in 60% of revenue, ran multiple experiments to reduce the CAC for CRED and eventually built the analytics team at CRED 0 to 1. He's currently leading the analytics team for Tide. In the next chapter of his career, he's working on projects in customer tech spanning analytics + growth problems, and is very bullish on the large consumer tech playing out in this decade.

Build bar raiser proof of work

Royal Enfield

Improve the test ride bookings at Royal Enfield by 10%.

Royal Enfield is a legendary motorcycle brand known for its classic design, rugged build, and powerful performance

MADE BY

Arvind Salwa

Digital transformation head

View project

PROJECT INCLUDES

Setting clear goals for the experiment
Defining key success metrics
Experimentation design for execution
Documenting learnings and next steps
Stakeholder management

View project

Cars24

Improve conversion rates for loan application process at Cars24.

Cars24 is an online platform that helps users sell, buy, and exchange used cars easily. It offers instant car valuation, hassle-free documentation, and quick payments

MADE BY

Apoorv Kumar

Sr. general manager

View project

PROJECT INCLUDES

Setting clear goals for the experiment
Defining key success metrics
Experimentation design for execution
Documenting learnings and next steps
Stakeholder management

View project

PayU

Increase the repeat in the loan category by 10% at PayU Finance.

PayU Finance offering a range of credit products to consumers and small businesses. Their offerings include personal loans, express loans, transactional credit through LazyPlus.

MADE BY

Sandeep Rana

Lead PM

View project

PROJECT INCLUDES

Setting clear goals for the experiment
Defining key success metrics
Experimentation design for execution
Documenting learnings and next steps
Stakeholder management

View project

Impact Analytics

Optimise ad campaigns by improving the CTR to 1.5% and keeping CAC under $400

Impact Analytics is a leading AI-driven SaaS company specialising in retail solutions that optimise merchandising and supply chain operations.

MADE BY

Zaujan Baig

Enterprise marketing

View project

PROJECT INCLUDES

Setting clear goals for the experiment
Defining key success metrics
Experimentation design for execution
Documenting learnings and next steps
Stakeholder management

View project

CURATED COMMUNITY

Actionable the next Monday morning

Consume and learn from 500+ projects built by GrowthX members

Frequently Asked Questions

What will I learn in this course?

By the end of this CRAFT, you’d have built a data muscle and trained your intuition to create exponential revenue impact through data. You’ll leave with 5 core learning outcomes: • Structurally break down your problems • Build the muscle to RCA any metric movement • Learn how to identify ugly cohorts, and fix them for maximum impact • Learn experiment design, ensuring all experiments generate actionable insights • Influence stakeholders with data-driven storytelling

Who is the Data Led Growth CRAFT for?

This CRAFT is for founders, marketers, and product leaders who want to make smarter, data-driven decisions. If you’re looking to break past intuition, deeply understand your numbers, and drive real growth, this is for you. No heavy math—just practical frameworks to turn data into revenue impact. It’s a no-brainer for post-PMF companies.

Who is this CRAFT not for?

The learnings of this CRAFT won’t be applicable on products that are in early & pre-PMF stage. Essentially, companies where there is not a lot of data flowing in.

Who will I learn from?

The program director for Data Led Growth is Tanmay Nagori, Analytics lead at Tide. Over the last 9 years, he has built & led analytics teams at companies like CRED, Amazon & MuSigma. From leading insights for the largest category at Amazon to building the analytics team at CRED 0 to 1, he has distilled all that he has learned about turning data into insights & using it to create meaningful business impact into this CRAFT.

What is the project? And is it mandatory?

Yes, doing the project is mandatory. True learning doesn’t happen till you apply it. The only way CRAFTs work is when you apply it, i.e., do the project. This project will help you understand the nuances behind running an experiment that generates continuous learnings. You will do 5 clear things: • Structure the experiment hypothesis in a way that drives clarity • Set the goal and success metrics for the experiment • Design the experiment to be run covering each and every nuance • Document learnings and next steps • Build a plan to align stakeholders and get buy-in

What our members are saying about CRAFTs

Member Since 2023

I've always had structure to onboarding talent, but it was insightful to see this framework. There are no founders'' manuals but this CRAFT ties it all for me.

Rahul Mathur

Pre-seed VC

Member Since 2022

The CRAFT has a structured approach to driving partnerships as a channel. It is extremely nuanced, structured and actionable.

Yoheswaran Gnanavel

Led Partnerships for India

Member Since 2020

The brand led growth framework is 🔥 when articulated through case studies - it's become a core skill now.

Shekhar Kapoor

Founder

Member Since 2020

My proof of work built during Event led Growth helped me crack a leadership role at inFeedo.

Pawan Rochwani

Entrepreneur in Residence