Learn Creative Strategy from Swiggy CMO

CRAFTS

Creative Strategy

This CRAFT will take you from business objectives to writing a high-impact brief and executing with excellence, so your creative doesn't just stand out but scales brand and revenue.

TAUGHT BY

Ashwath Swaminathan

Marketing leader

Most people think creativity is a stroke of genius—something you either have or don’t. That’s where they go wrong. The most iconic brand campaigns aren’t luck or genius; they’re a structured mix of art and science. A strong creative strategy drives business impact. It turns insights into powerful storytelling that makes people feel, remember, and take action. Yet, it’s sometimes treated as an afterthought. That changes now. This CRAFT will take you from business objectives to writing a high-impact brief and executing with excellence, so your creative doesn’t just stand out but scales brand and revenue.

This is built for

BRAND & GROWTH MARKETERS

Designed to help you build high-impact creative campaigns that drive real business metrics from acquisition to retention to brand loyalty.

CREATIVE TEAMS

You’ve been running ads, building assets, working with agencies. This CRAFT will give you the structure and framework to create impactful, repeatable, and scalable campaigns.

FOUNDERS

You’re building a brand from scratch and need a structured approach to your creative, one that isn’t driven by gut but is built on strategy and outcomes. This CRAFT solves for just that.

Creative Strategy

Cinematic learning experience
15+ comprehensive learning modules
Learn at your own pace

Outcomes you'll get

Nail the business objective and insight.

Every successful campaign starts with a solid foundation. Define your business objective, deduce core insights, and translate them into a clear marketing job to be done.

Outcomes you'll get

Craft a compelling brief.

Learn to craft briefs that inspire, not prescribe. Get this step right by nailing 4 key aspects of a good creative brief: the insight, main point, target audience and task map.

Outcomes you'll get

Articulate the creative idea.

With your brief in place, learn how to evaluate the concepts your creative team presents, articulate the heart of the campaign — your creative idea, and provide clear, actionable feedback.

Outcomes you'll get

Ensure production excellence.

Once your creative concept is locked in, it's time to bring it to life. Learn how to lift the script to a great execution by understanding what to do, how to do it and what to avoid.

Detailed curriculum

Introduction to Creative strategy

Framework to creative strategy

Swiggy’s creative strategy

Cricbuzz’s creative strategy

Module 1

Introduction to Creative strategy

Core outcomes of the CRAFT

Introduction to Creative Strategy

Module 2

Framework to creative strategy

Translate business objectives to JTBD

Craft a high-impact creative brief

Articulate the creative idea

Production excellence

Real-life examples: Swiggy, HUL, Cricbuzz

Module 3

Swiggy’s creative strategy

Crafting the creative brief

Articulating the idea

Production excellence

Module 4

Cricbuzz’s creative strategy

Crafting the creative brief

Articulating the idea

Production excellence

About your Program Director

Ashwath Swaminathan

Marketing leader

Over the past 2 decades, I've led marketing multiple teams and built brands across industries in leadership roles at Unilever, Swiggy, and more. In today's world, creative strategy is no longer just about big ideas or flashy eye-catching campaigns. It's about connecting your business objectives with creative concepts that drives real, measurable growth. Throughout my career, I've honed the ability to connect strategy and creativity to build strategies that drive impact across Global and Indian companies. From my time at Unilever, where I led diverse verticals and teams across beauty, beverages, and personal care to my role as the CGMO at Swiggy where we transformed the brand with innovative campaigns, I've seen firsthand how great creative strategy fuels growth. I've distilled all these learnings into this CRAFT. You'll learn how to define your business objectives and insights, write briefs that inspire and build campaigns that drive growth across touchpoints.

Frequently Asked Questions

How does learning happen with CRAFTs?

Each CRAFT is designed as a flexible learning experience for busy operators and founders. All modules are pre-recorded so you can learn at your own pace, whenever it fits your schedule. Each CRAFT includes a curated project (optional but recommended) broken down into specific sections to help you apply concepts as you learn. You'll watch modules, take notes, and immediately apply concepts to build practical resources ready to solve real problems at work. Remember, application is at the core of learning at GrowthX - that's how real transformation happens.

Who will I be learning with?

Here's an indicative list of members in our private community. You will have access to a slack channel where you can brainstorm with people who are doing this program. Our typical members hold atleast 3 years of work experience with the median work experience of 6.5 years in a technology company.

What is the time commitment?

You will spend 11 hours consuming the content & another 4 hours applying it through the project. In total expect to spend 15 to 17 hours.

How advanced is the content on each CRAFT?

Each CRAFT targets specific workplace problems with nuanced concepts and strategies—nothing generic. After completing Advanced Growth Strategy, you'll understand your current revenue scaling approach and identify deeper challenges. You can then select a CRAFT that directly addresses your problem, or choose one upfront if you've already pinpointed the issue you need to solve.

Do I have to do any pre work before starting a CRAFT?

Just going through the pre read should suffice. If you are in the early / mid stages in your career, we recommending completing the Advanced Growth Strategy so you have built a muscle in revenue scaling. We would recommend taking notes as you consume the recorded content. Sit at a place you usually work, with a chai / coffee before you begin, and keep your phone away. Trust the process — it works.

Are there any live sessions?

No, this a completly self paced experience.

Do you provide certificate?

Yes, we will be happy to provide a certificate of completion, upon request, once you have submitted the project.

What is your refund policy?

We encourage exploring membership details thoroughly before signing up. As we fall under digital goods category that are experiential in nature, we do not offer refunds.

Can i just buy this course?

No, we offer this program as part of the full GrowthX membership.

Who do I reach out to in case i have doubts?

You can ask your learning related questions on the CRAFTs channel, or write to us at learning@growthx.club

What our members are saying about CRAFTs

Member Since 2023

I've always had structure to onboarding talent, but it was insightful to see this framework. There are no founders'' manuals but this CRAFT ties it all for me.

Rahul Mathur

Pre-seed VC