Creative Strategy

CRAFTS

Creative Strategy

This CRAFT will take you from business objectives to writing a high-impact brief and executing with excellence, so your creative doesn't just stand out but scales brand and revenue.

TAUGHT BY

Ashwath Swaminathan

Marketing leader

Most people think creativity is a stroke of genius—something you either have or don’t. That’s where they go wrong. The most iconic brand campaigns aren’t luck or genius; they’re a structured mix of art and science. A strong creative strategy drives business impact. It turns insights into powerful storytelling that makes people feel, remember, and take action. Yet, it’s sometimes treated as an afterthought. That changes now. This CRAFT will take you from business objectives to writing a high-impact brief and executing with excellence, so your creative doesn’t just stand out but scales brand and revenue.

This is built for

BRAND & GROWTH MARKETERS

Designed to help you build high-impact creative campaigns that drive real business metrics from acquisition to retention to brand loyalty.

CREATIVE TEAMS

You’ve been running ads, building assets, working with agencies. This CRAFT will give you the structure and framework to create impactful, repeatable, and scalable campaigns.

FOUNDERS

You’re building a brand from scratch and need a structured approach to your creative, one that isn’t driven by gut but is built on strategy and outcomes. This CRAFT solves for just that.

Creative Strategy

Cinematic learning experience
15+ comprehensive learning modules
Learn at your own pace
7 day refund policy

Price

₹9,990Including GST

Outcomes you'll get

Nail the business objective and insight.

Every successful campaign starts with a solid foundation. Define your business objective, deduce core insights, and translate them into a clear marketing job to be done.

Outcomes you'll get

Craft a compelling brief.

Learn to craft briefs that inspire, not prescribe. Get this step right by nailing 4 key aspects of a good creative brief: the insight, main point, target audience and task map.

Outcomes you'll get

Articulate the creative idea.

With your brief in place, learn how to evaluate the concepts your creative team presents, articulate the heart of the campaign — your creative idea, and provide clear, actionable feedback.

Outcomes you'll get

Ensure production excellence.

Once your creative concept is locked in, it's time to bring it to life. Learn how to lift the script to a great execution by understanding what to do, how to do it and what to avoid.

Detailed curriculum

Introduction to Creative strategy

Framework to creative strategy

Swiggy’s creative strategy

Cricbuzz’s creative strategy

Module 1

Introduction to Creative strategy

Core outcomes of the CRAFT

Introduction to Creative Strategy

Module 2

Framework to creative strategy

Translate business objectives to JTBD

Craft a high-impact creative brief

Articulate the creative idea

Production excellence

Real-life examples: Swiggy, HUL, Cricbuzz

Module 3

Swiggy’s creative strategy

Crafting the creative brief

Articulating the idea

Production excellence

Module 4

Cricbuzz’s creative strategy

Crafting the creative brief

Articulating the idea

Production excellence

About your Program Director

Ashwath Swaminathan

Marketing leader

Over the past 2 decades, I've led marketing multiple teams and built brands across industries in leadership roles at Unilever, Swiggy, and more. In today's world, creative strategy is no longer just about big ideas or flashy eye-catching campaigns. It's about connecting your business objectives with creative concepts that drives real, measurable growth. Throughout my career, I've honed the ability to connect strategy and creativity to build strategies that drive impact across Global and Indian companies. From my time at Unilever, where I led diverse verticals and teams across beauty, beverages, and personal care to my role as the CGMO at Swiggy where we transformed the brand with innovative campaigns, I've seen firsthand how great creative strategy fuels growth. I've distilled all these learnings into this CRAFT. You'll learn how to define your business objectives and insights, write briefs that inspire and build campaigns that drive growth across touchpoints.

Frequently Asked Questions

What will I learn in this course?

By the end of this CRAFT, you will build a high-impact creative strategy that drives real business impact. You’ll leave with 4 core learning outcomes: - Translate your business objective into the marketing JTBD. - Write sharp briefs that inspire your creative teams. - Articulate the heart of the campaign. - Ensure production excellence in every campaign.

Who is this CRAFT for?

The CRAFT of Creative Strategy is built for brand marketers, founders, and growth leaders looking to nail their creative strategy, build impactful campaigns, and drive business growth.

Who is this CRAFT not for?

This CRAFT is not meant for folks who are not looking to scale their creative strategy. Additionally, if you’re currently in pre-PMF, this course may not be for you.

Who will I learn from?

The program director for Creative Strategy is Ashwath Swaminathan, former Chief Growth & Marketing Officer at Swiggy. With over 20 years of marketing experience, Ashwath has built, scale and led brands and categories. He began his journey at Unilever, leading marketing teams across beauty, beverages, personal care, and more. Later, as the CGMO at Swiggy, he drove significant growth via innovative campaigns and strategies. He has distilled his expertise into this CRAFT, where he'll teach you how to build a solid creative strategy and deliver campaigns that drive measurable business impact.

What our members are saying about CRAFTs

Member Since 2023

I've always had structure to onboarding talent, but it was insightful to see this framework. There are no founders'' manuals but this CRAFT ties it all for me.

Rahul Mathur

Pre-seed VC