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CRAFTS

Data Led Growth

This CRAFT is designed for folks in product, marketing & founders looking to drive exponential revenue impact through data & experimentation.

TAUGHT BY

Tanmay Nagori

Analytics leader

This CRAFT is designed for folks in product, marketing & founders looking to drive exponential revenue impact through data & experimentation. Through this CRAFT, you’ll learn how to get to the atomic truth of why something is REALLY happening & then prioritise where to deploy experiments in a structured manner. This program follows a case study approach, where data problems are woven via real life examples. Data Led Growth is self-paced & designed to fit the schedules of high-performing operators & founders.

This is built for

PRODUCT MANAGERS

Designed for product managers in the early scaling or growth stage. This CRAFT teaches you how to break a problem down objectively & take take data-driven decisions.

GROWTH LEADERS

For growth marketers at early & mature scaling products looking to scale channels & reduce CAC. This CRAFT helps you design the right experiments that drive meaningful impact.

FOUNDERS

For founders who are looking to build a data-first organisation. This CRAFT helps you build a data muscle, allowing you to experiment and scale rapidly.

Data Led Growth

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    Cinematic learning experience
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    15+ comprehensive learning modules
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    Learn at your own pace
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    7 day refund policy

Outcomes you'll get

Learn how to diagnose.

Learn to break any problem down to its atomic level, prioritise basis impact & strategically allocate resources to solve the problem.

Outcomes you'll get

Improve metric baselines.

Learn a mental model to collaborate & share ownership over a metric with the data team. Identify the controllable & uncontrollable factors affecting a metric & work to reduce the size of the unknown bucket through diagnostics & experimentation.

Outcomes you'll get

Diagnosing at scale.

Understand how univariate analysis works. Automate univariate analysis to diagnost & diagnose at speed.

Outcomes you'll get

Run structured experiments.

Go from insights → hypothesis generation → designing an experiment → implementation → taking an informed call on killing, scaling or continuing to run the experiment.

What our members are saying about CRAFTs

Member Since 2023

I've always had structure to onboarding talent, but it was insightful to see this framework. There are no founders'' manuals but this CRAFT ties it all for me.

Rahul Mathur

Pre-seed VC

Member Since 2022

The CRAFT has a structured approach to driving partnerships as a channel. It is extremely nuanced, structured and actionable.

Yoheswaran Gnanavel

Led Partnerships for India

Member Since 2020

The brand led growth framework is 🔥 when articulated through case studies - it's become a core skill now.

Shekhar Kapoor

Founder

Member Since 2020

My proof of work built during Event led Growth helped me crack a leadership role at inFeedo.

Pawan Rochwani

Entrepreneur in Residence

Detailed curriculum

Introduction to the CRAFT

Learn how to diagnose

Improve metric baselines.

Diagnosing at scale.

Run structured experiments.

Module 1

Introduction to the CRAFT

Meet your program director

Outcomes of the CRAFT

Module 2

Learn how to diagnose

Rate and Mix framework

Case study: Naviigure out what change happened and why did it happen

Module 3

Improve metric baselines.

Identify controllable & uncontrollable factors

Improve baselines & define ceiling

Case study: Zepto

Module 4

Diagnosing at scale.

Understand univariate analysis

FUGLY Method

Case study: Urban company

Module 5

Run structured experiments.

Hypothesis generation

Experimentation design

Define success metrics

Manage stakeholders effectively

Case Study: Amazon

About your Program Director

Tanmay Nagori

Analytics leader

Over the past decade, Tanmay has built & led analytics teams at companies like CRED, Amazon & MuSigma. He has led insights for mobile & electronics category at Amazon which brings in 60% of revenue, ran multiple experiments to reduce the CAC for CRED and eventually built the analytics team at CRED 0 to 1. He's currently leading the analytics team for Tide. In the next chapter of his career, he's working on projects in customer tech spanning analytics + growth problems, and is very bullish on the large consumer tech playing out in this decade.

Build bar raiser proof of work

Royal Enfield

Improve the test ride bookings at Royal Enfield by 10%.

Royal Enfield is a legendary motorcycle brand known for its classic design, rugged build, and powerful performance

MADE BY

Arvind Salwa

View project

PROJECT INCLUDES

  • Setting clear goals for the experiment
  • Defining key success metrics
  • Experimentation design for execution
  • Documenting learnings and next steps
  • Stakeholder management
View project

Cars24

Improve conversion rates for loan application process at Cars24.

Cars24 is an online platform that helps users sell, buy, and exchange used cars easily. It offers instant car valuation, hassle-free documentation, and quick payments

MADE BY

Apoorv Kumar

View project

PROJECT INCLUDES

  • Setting clear goals for the experiment
  • Defining key success metrics
  • Experimentation design for execution
  • Documenting learnings and next steps
  • Stakeholder management
View project

PayU

Increase the repeat in the loan category by 10% at PayU Finance.

PayU Finance offering a range of credit products to consumers and small businesses. Their offerings include personal loans, express loans, transactional credit through LazyPlus.

MADE BY

Sandeep Rana

View project

PROJECT INCLUDES

  • Setting clear goals for the experiment
  • Defining key success metrics
  • Experimentation design for execution
  • Documenting learnings and next steps
  • Stakeholder management
View project

Impact Analytics

Optimise ad campaigns by improving the CTR to 1.5% and keeping CAC under $400

Impact Analytics is a leading AI-driven SaaS company specialising in retail solutions that optimise merchandising and supply chain operations.

MADE BY

Zaujan Baig

View project

PROJECT INCLUDES

  • Setting clear goals for the experiment
  • Defining key success metrics
  • Experimentation design for execution
  • Documenting learnings and next steps
  • Stakeholder management
View project

CURATED COMMUNITY

Actionable the next Monday morning

Consume and learn from 500+ projects built by GrowthX members

Frequently Asked Questions

Each CRAFT is designed as a flexible learning experience for busy operators and founders. All modules are pre-recorded so you can learn at your own pace, whenever it fits your schedule. Each CRAFT includes a curated project (optional but recommended) broken down into specific sections to help you apply concepts as you learn. You'll watch modules, take notes, and immediately apply concepts to build practical resources ready to solve real problems at work. Remember, application is at the core of learning at GrowthX - that's how real transformation happens.
Here's an indicative list of members in our private community. You will have access to a slack channel where you can brainstorm with people who are doing this program. Our typical members hold atleast 3 years of work experience with the median work experience of 6.5 years in a technology company.
You will spend 11 hours consuming the content & another 4 hours applying it through the project. In total expect to spend 15 to 17 hours.
Each CRAFT targets specific workplace problems with nuanced concepts and strategies—nothing generic. After completing Advanced Growth Strategy, you'll understand your current revenue scaling approach and identify deeper challenges. You can then select a CRAFT that directly addresses your problem, or choose one upfront if you've already pinpointed the issue you need to solve.
Just going through the pre read should suffice. If you are in the early / mid stages in your career, we recommending completing the Advanced Growth Strategy so you have built a muscle in revenue scaling. We would recommend taking notes as you consume the recorded content. Sit at a place you usually work, with a chai / coffee before you begin, and keep your phone away. Trust the process — it works.
No, this a completly self paced experience.
Yes, we will be happy to provide a certificate of completion, upon request, once you have submitted the project.
We encourage exploring membership details thoroughly before signing up. As we fall under digital goods category that are experiential in nature, we do not offer refunds.
No, we offer this program as part of the full GrowthX membership.
You can ask your learning related questions on the CRAFTs channel, or write to us at learning@growthx.club

What our members are saying about CRAFTs

Member Since 2023

I've always had structure to onboarding talent, but it was insightful to see this framework. There are no founders'' manuals but this CRAFT ties it all for me.

Rahul Mathur

Pre-seed VC

Member Since 2022

The CRAFT has a structured approach to driving partnerships as a channel. It is extremely nuanced, structured and actionable.

Yoheswaran Gnanavel

Led Partnerships for India

Member Since 2020

The brand led growth framework is 🔥 when articulated through case studies - it's become a core skill now.

Shekhar Kapoor

Founder

Member Since 2020

My proof of work built during Event led Growth helped me crack a leadership role at inFeedo.

Pawan Rochwani

Entrepreneur in Residence

Patience—you’re about to be impressed.