Brand Led Growth

Included in your membership

Brand Led Growth

TAUGHT BY

Swati Mohan

Who is this CRAFT for?

Early Stage Founders

Founders / CXOs

Marketing Managers

Marketing Heads

Founding Teams

Outcomes of the CRAFT

Define the JTBD of your brand & identify its place in a crowded market. Implement how your brand looks, speaks & behaves across every customer touchpoint.

Build lasting brands like

CRAFT content

Module 1

Introduction to Brand Led Growth

Structured approach

Introduction to Brand Led Growth

Module 2

Building your brand footprint

Structured approach

Crafting your Core Value Prop
Building the Brand Footprint
Products: Spotify, Zepto, Nike
Implement Look, Speak and Behave
Product: Heads Up for Tails

Module 3

Netflix Mastery

Structured approach

Crafting your Core Value Prop
Netflix’s Brand Footprint
Applying the Footprint On & Off Product

Module 4

Even.in’s brand strategy

Structured approach

Crafting your Core Value Prop
Even’s Brand Footprint
Applying the Footprint On & Off Product

“BLG gave a structure to building brand. We now have our 1st brand book & what was a dream is reality on the platform”

Arvind Singh

CEO

Part of GrowthX membership

Access this CRAFT

COHORT DATES

11th to 19th May

18th to 26th May

25th May to 2nd June

Signup to get access to pricing, membership benefits & more

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Frequently Asked Questions

Is CRAFTS part of the GrowthX membership?

Yes, CRAFTs are part of your membership. Your membership also includes everything from learning, outcomes and community.

Do I need to pay for CRAFTs?

No, there is no additional cost for any CRAFT. Access to CRAFTs is included in your membership. However, important it’s important to note, that submitting your project is mandatory if you want continued access to future CRAFTs.

Are there any live sessions?

No, CRAFTs do not have any live sessions, they are asynchronous. However, it’s not any other recorded session. CRAFTs are available for you to learn from only for a limited period of time (1 week). For every CRAFT, you'll have access to a dedicated Slack channel. This will help you connect with other members who are also working on the same CRAFT, whether for personal upskilling or to address related challenges at their companies.

Why is the content available for a limited period of time?

Prioritising learning is not easy. Life always gets in the way, that new project at work, someone going on leave, a personal commitment. So once you’ve taken the decision to learn, want you to prioritise it. And we’ll be here with you to see it through. Creating impact is really the only way to grow in your career, and it needs to be prioritised.

Why is the project compulsory?

CRAFTs are not meant to be consumed like a Netflix film. You have to apply it to learn it. If I’ve to take an analogy, just watching someone workout, and understanding the right techniques to do a certain kind of movement will not make you fit. It doesn’t work like that. You’ll have to show up and workout yourself, that’s the only way you’ll have an outcome. Similarly, the only way CRAFTs work is when you apply it.

What happens if I sign up for a CRAFT and can’t attend the session?

Each CRAFT is available for a period of 9 days. If you are unable to complete the CRAFT in this time, you can ping other members, take a download from them & borrow their notes to complete the project.

What happens if I can’t submit the project?

We understand life gets in the way. But projects are a mandate. If you do not submit a project: 1. Access to other CRAFTs are revoked 2. You will be given a second chance to do the same CRAFT 3. If you still fail to submit the project, you’ll have a cool off period for a month, where access to the community will be revoked. 4. Post the cool down period, once you submit it, access to other CRAFTs will reopen.