Building Growth Teams

CRAFTS

Building Growth Teams

Building Growth Teams is built for founders and hiring managers chasing outsized outcomes with hiring. This CRAFT will save you 6 months of hiring mistakes.

TAUGHT BY

Udayan Walvekar

Founder

If you’re scaling growth, marketing, or business teams—and every hire needs to move the needle—this is your playbook. Inside this CRAFT, you’ll learn how to: – Attract talent that actually performs. – Design hiring that’s bias-free, repeatable. – Make new hires productive fast. – Build team structure that scales. – Operationalize performance, not just vibes. It’s self-paced—built to work around the intense schedules of high-performing founders and operators. This is a system to build high performing teams across every growth critical function. Whether you're hiring for: → Marketing – Brand Manager, Content Lead, Performance Marketing Manager, Head of Growth → Product – Product Analyst, APM, PM, Senior PM, Group PM, Associate Director → Business – Partnerships Manager, Category Owner, BizDev Lead, General Manager, Business Head → Strategy – Strategy Associate, Chief of Staff, Strategic Projects Lead, Strategy Manager Whatever the role, whatever the seniority— this CRAFT helps you hire better, onboard faster, and scale teams that change the trajectory of your company

This is built for

Founders

For founders who are scaling their businesses and need a clear framework to hire, onboard, and build high-performing teams that drive orbit changing impact.

Head of Marketing

If you're hiring a high performance team for roles like Brand Manager, Content Lead, Performance Marketing Manager, Head of Growth etc.

Growth Leaders

Designed for growth leaders at any stage. However, a large focus is on Series A and above. This CRAFT will save you 6 months of hiring mistakes.

Product Heads

If you're hiring for a high performance product team that owns P&L, revenue or user growth. Right from PM2s, Senior PM, Group PM, Associate Director etc.

Strategy Heads

If you're working closely with vertical heads and helping them figure out the right structure to hire and operationalise the right growth team.

Building Growth Teams

Attract talent that actually performs.
Design hiring that’s bias-free, repeatable.
Make new hires productive fast.
Build team structure that scales.
Operationalize performance, not just vibes.

Price

₹19,990Including GST

Outcomes you'll get

Attract bar raiser talent.

Build an impactful career page, job descriptions that give clarity & a strong founder’s brand that’ll help you attract bar raiser talent.

Outcomes you'll get

Build an unbiased evaluation criteria.

Learn to structure hiring processes effectively. Build a hiring guide that defines panels, processes, evaluation criteria, and feedback mechanisms. Design an objective hiring process to hire bar-raiser talent that doesn't just perform in interviews.

Outcomes you'll get

Setup the talent for success.

Define clear OKRs, a 30-60-90 day plan, learning map and plan early wins to help new hires align with team goals, stay motivated, and deliver orbit changing revenue impact.

Outcomes you'll get

Scale your growth teams.

Set up your team with clear roles, processes, and workflows to scale and deliver results as your business grows.

What our members are saying about CRAFTs

Member Since 2023

I've always had structure to onboarding talent, but it was insightful to see this framework. There are no founders'' manuals but this CRAFT ties it all for me.

Rahul Mathur

Pre-seed VC

Member Since 2022

The CRAFT has a structured approach to driving partnerships as a channel. It is extremely nuanced, structured and actionable.

Yoheswaran Gnanavel

Led Partnerships for India

Member Since 2020

The brand led growth framework is 🔥 when articulated through case studies - it's become a core skill now.

Shekhar Kapoor

Founder

Member Since 2020

My proof of work built during Event led Growth helped me crack a leadership role at inFeedo.

Pawan Rochwani

Entrepreneur in Residence

Detailed curriculum

Building Growth Teams

Attracting bar raiser talent

Unbiased evaluation criteria

Setup talent for success

Module 1

Building Growth Teams

Problems with growth hiring

The hiring equation

Module 2

Attracting bar raiser talent

Building the career’s page

Building the job description

Building a founder brand

Module 3

Unbiased evaluation criteria

Introduction to hiring guide

Process and panelists

Feedback and rating

Interview etiquette

Module 4

Setup talent for success

Activating a new employee

Hitting a milestone

Aha moments

About your Program Director

Udayan Walvekar

Founder

Udayan was the first growth hire at Razorpay He built a 9-member full-stack growth team to drive product-led growth across all business lines there while getting a front row seat to Razorpay’s growth journey from just 10K merchants to 10,00,000+ merchants. He was also the first growth hire at Merkle-Sokrati, driving product launches, user growth, daily active users, engagement, and feature adoption. Prior to that he was consulting startups in San Francisco on product, growth & marketing across various industries like SaaS, AdTech, & FinTech. Udayan brings over 10 years of experience building and leading growth teams from Seed stage to Series F, including work with hundreds of GrowthX member companies.

Build bar raiser proof of work

Porter

Build the end-to-end hiring process for the Founders' Office role at Porter

Porter is a logistics platform that provides on-demand transportation and delivery services for businesses and individuals.

MADE BY

Prithviram G N

Two wheeler business head

View project

PROJECT INCLUDES

In - depth JD for PM role
Hiring guide for the interview process
Onboarding document for the new hire
First 30-60-90 days for the new hire
On & off product initiatives
Setting OKRs for the role

View project

IndiaMART

Build the end-to-end hiring process for the Operations Lead role at IndiaMart

IndiaMART is a leading online B2B marketplace connecting buyers and suppliers across various industries. It offers a platform for businesses to discover, compare, and transact for products and services efficiently.

MADE BY

Tanmay Kumar

Product Manager

View project

PROJECT INCLUDES

In - depth JD for PM role
Hiring guide for the interview process
Onboarding document for the new hire
First 30-60-90 days for the new hire
On & off product initiatives
Setting OKRs for the role

View project

BharatMandi

Build the end-to-end hiring process for the Credit Product Manager role at BharatMandi

BharatMandi is an emerging digital platform aimed at streamlining agricultural trade by connecting farmers, traders, and buyers.

MADE BY

Tarun Gupta

Founder

View project

PROJECT INCLUDES

In - depth JD for PM role
Hiring guide for the interview process
Onboarding document for the new hire
First 30-60-90 days for the new hire
On & off product initiatives
Setting OKRs for the role

View project

Superbolter

Build the end-to-end hiring process for the Founding marketing lead role at SuperBolter

SuperBolter is an AI-driven platform that simplifies interior design by enabling users to create and customize 3D models of their spaces.

MADE BY

Arvind Singh

Founder

View project

PROJECT INCLUDES

In - depth JD for PM role
Hiring guide for the interview process
Onboarding document for the new hire
First 30-60-90 days for the new hire
On & off product initiatives
Setting OKRs for the role

View project

CURATED COMMUNITY

Actionable the next Monday morning

Consume and learn from 500+ projects built by GrowthX members

Frequently Asked Questions

What will I learn in this course?

By the end of this CRAFT, you will have a structured framework to attract, evaluate, and activate the top talent effectively. You’ll leave with 5 core learning outcomes: • Build your hiring equation • Learn how to attract bar raiser talent • Learn to evaluate talent that performs not just in interviews • Solve for new employee motivation by building learning maps • Scale and operationalize your growth team

Who is the Building Growth Teams CRAFT for?

The CRAFT of Building Growth Teams is for anyone trying to build, scale, and operationalize a growth team. It’s a non-negotiable for growth teams, the core-team, and founders.

Who is this CRAFT not for?

This CRAFT is not meant for folks who are not looking to build, hire, or scale a growth team. Additionally, if you’re currently in pre-PMF or not in a growth stage, you should not invest in this CRAFT.

Who will I learn from?

The program director for Building Growth Teams is Udayan Walvekar, Co-founder of GrowthX. Over the last 10 years, he has led growth teams across industries and stages of companies from seed stage to Series F. From building the first product growth team at Razorpay to helping hundreds of founders and leaders inside GrowthX, he has distilled all that he has learned about building growth teams into this CRAFT.

What is the project? And is it mandatory?

Yes, doing the project is mandatory. True learning doesn’t happen till you apply it. The only way CRAFTs work is when you apply it, i.e., do the project. This project will help you build and operationalize a high-impact growth team. You will do 5 clear things: • Craft your hiring equation and identify key levers to optimize for growth hiring • Build a compelling careers page, clear job descriptions, and a solid founder’s first brand that attracts the right talent • Create a structured and unbiased evaluation process to ensure fair and consistent hiring decisions • Define clear OKRs & a 30-60-90 day plan to help new hires align with team goals, stay motivated, and deliver orbit-changing revenue impact • Scale your growth team with clear roles, processes, and workflows

What our members are saying about CRAFTs

Member Since 2023

I've always had structure to onboarding talent, but it was insightful to see this framework. There are no founders'' manuals but this CRAFT ties it all for me.

Rahul Mathur

Pre-seed VC

Member Since 2022

The CRAFT has a structured approach to driving partnerships as a channel. It is extremely nuanced, structured and actionable.

Yoheswaran Gnanavel

Led Partnerships for India

Member Since 2020

The brand led growth framework is 🔥 when articulated through case studies - it's become a core skill now.

Shekhar Kapoor

Founder

Member Since 2020

My proof of work built during Event led Growth helped me crack a leadership role at inFeedo.

Pawan Rochwani

Entrepreneur in Residence