Building Growth Teams

CRAFTS

Building Growth Teams

Learn how to hire, build and operationalise a growth team, from scratch.

TAUGHT BY

Udayan Walvekar

Founder

Building Growth Teams is designed for founders, growth leaders & core team members who are looking to hire, scale or build growth teams from scratch. Through this CRAFT, you’ll learn to attract bar raiser talent, how to evaluate top talent that delivers not just in interviews & a blueprint to ensure the hires drive orbit changing revenue impact. This course is self paced, designed to fit the schedules of high performing leaders & founders.

This is built for

Founders

For founders who are scaling their businesses and need a clear framework to hire, onboard, and build high-performing teams that drive orbit changing impact.

Core Team

Built for core team members responsible for leading growth initiatives. This course provides the tools to structure scalable and effective functions.

Growth Leaders

Designed for growth leaders at any stage. However, a large focus is on Series A to C. This CRAFT will give hiring & scaling teams a structure.

Building Growth Teams

Cinematic learning experience
Access 100+ member projects
Learn at your own pace
7 day refund policy

Price

₹9,990Including GST

Outcomes you'll get

Attract bar raiser talent.

Build an impactful career page, job descriptions that give clarity & a strong founder’s brand that’ll help you attract bar raiser talent.

Outcomes you'll get

Build an unbiased evaluation criteria.

Learn to structure hiring processes effectively. Build a hiring guide that defines panels, processes, evaluation criteria, and feedback mechanisms. Design an objective hiring process to hire bar-raiser talent that doesn't just perform in interviews.

Outcomes you'll get

Setup the talent for success.

Define clear OKRs, a 30-60-90 day plan, learning map and plan early wins to help new hires align with team goals, stay motivated, and deliver orbit changing revenue impact.

Outcomes you'll get

Scale your growth teams.

Set up your team with clear roles, processes, and workflows to scale and deliver results as your business grows.

What our members are saying about CRAFTs

Member Since 2023

I've always had structure to onboarding talent, but it was insightful to see this framework. There are no founders'' manuals but this CRAFT ties it all for me.

Rahul Mathur

Pre-seed VC

Member Since 2022

The CRAFT has a structured approach to driving partnerships as a channel. It is extremely nuanced, structured and actionable.

Yoheswaran Gnanavel

Led Partnerships for India

Member Since 2020

The brand led growth framework is 🔥 when articulated through case studies - it's become a core skill now.

Shekhar Kapoor

Founder

Member Since 2020

My proof of work built during Event led Growth helped me crack a leadership role at inFeedo.

Pawan Rochwani

Entrepreneur in Residence

Detailed curriculum

Building Growth Teams

Attracting bar raiser talent

Unbiased evaluation criteria

Setup talent for success

Operationalising the growth team

Module 1

Building Growth Teams

Problems with growth hiring

The hiring equation

Module 2

Attracting bar raiser talent

Building the career’s page

Building the job description

Building a founder brand

Module 3

Unbiased evaluation criteria

Introduction to hiring guide

Process and panelists

Feedback and rating

Interview etiquette

Module 4

Setup talent for success

Activating a new employee

Hitting a milestone

Aha moments

Module 5

Operationalising the growth team

Identify the right org structure

Who should be a part of your growth team?

How does this team evolve?

Operationalising the growth team

About your Program Director

Udayan Walvekar

Founder

Udayan was the first growth hire at Razorpay. He built a 9-member full-stack growth team to drive product-led growth across all business lines there while getting a front row seat to Razorpay’s growth journey from just 10K merchants to 10,00,000+ merchants. He was also the first growth hire at Merkle-Sokrati, driving product launches, user growth, daily active users, engagement, and feature adoption. Prior to that he was consulting startups in San Francisco on product, growth & marketing across various industries like SaaS, AdTech, & FinTech. Udayan brings over 10 years of experience building and leading growth teams from Seed stage to Series F, including work with hundreds of GrowthX member companies.

Build bar raiser proof of work

Porter

Build the end-to-end hiring process for the Founders' Office role at Porter

Porter is a logistics platform that provides on-demand transportation and delivery services for businesses and individuals.

MADE BY

Prithviram G N

Two wheeler business head

View project

PROJECT INCLUDES

In - depth JD for PM role
Hiring guide for the interview process
Onboarding document for the new hire
First 30-60-90 days for the new hire
On & off product initiatives
Setting OKRs for the role

View project

IndiaMART

Build the end-to-end hiring process for the Operations Lead role at IndiaMart

IndiaMART is a leading online B2B marketplace connecting buyers and suppliers across various industries. It offers a platform for businesses to discover, compare, and transact for products and services efficiently.

MADE BY

Tanmay Kumar

Product Manager

View project

PROJECT INCLUDES

In - depth JD for PM role
Hiring guide for the interview process
Onboarding document for the new hire
First 30-60-90 days for the new hire
On & off product initiatives
Setting OKRs for the role

View project

BharatMandi

Build the end-to-end hiring process for the Credit Product Manager role at BharatMandi

BharatMandi is an emerging digital platform aimed at streamlining agricultural trade by connecting farmers, traders, and buyers.

MADE BY

Tarun Gupta

Founder

View project

PROJECT INCLUDES

In - depth JD for PM role
Hiring guide for the interview process
Onboarding document for the new hire
First 30-60-90 days for the new hire
On & off product initiatives
Setting OKRs for the role

View project

Superbolter

Build the end-to-end hiring process for the Founding marketing lead role at SuperBolter

SuperBolter is an AI-driven platform that simplifies interior design by enabling users to create and customize 3D models of their spaces.

MADE BY

Arvind Singh

Founder

View project

PROJECT INCLUDES

In - depth JD for PM role
Hiring guide for the interview process
Onboarding document for the new hire
First 30-60-90 days for the new hire
On & off product initiatives
Setting OKRs for the role

View project

CURATED COMMUNITY

Actionable the next Monday morning

Consume and learn from 500+ projects built by GrowthX members

Frequently Asked Questions

What will I learn in this course?

By the end of this CRAFT, you will have a structured framework to attract, evaluate, and activate the top talent effectively. You’ll leave with 5 core learning outcomes: • Build your hiring equation • Learn how to attract bar raiser talent • Learn to evaluate talent that performs not just in interviews • Solve for new employee motivation by building learning maps • Scale and operationalize your growth team

Who is the Building Growth Teams CRAFT for?

The CRAFT of Building Growth Teams is for anyone trying to build, scale, and operationalize a growth team. It’s a non-negotiable for growth teams, the core-team, and founders.

Who is this CRAFT not for?

This CRAFT is not meant for folks who are not looking to build, hire, or scale a growth team. Additionally, if you’re currently in pre-PMF or not in a growth stage, you should not invest in this CRAFT.

Who will I learn from?

The program director for Building Growth Teams is Udayan Walvekar, Co-founder of GrowthX. Over the last 10 years, he has led growth teams across industries and stages of companies from seed stage to Series F. From building the first product growth team at Razorpay to helping hundreds of founders and leaders inside GrowthX, he has distilled all that he has learned about building growth teams into this CRAFT.

What is the project? And is it mandatory?

Yes, doing the project is mandatory. True learning doesn’t happen till you apply it. The only way CRAFTs work is when you apply it, i.e., do the project. This project will help you build and operationalize a high-impact growth team. You will do 5 clear things: • Craft your hiring equation and identify key levers to optimize for growth hiring • Build a compelling careers page, clear job descriptions, and a solid founder’s first brand that attracts the right talent • Create a structured and unbiased evaluation process to ensure fair and consistent hiring decisions • Define clear OKRs & a 30-60-90 day plan to help new hires align with team goals, stay motivated, and deliver orbit-changing revenue impact • Scale your growth team with clear roles, processes, and workflows

What our members are saying about CRAFTs

Member Since 2023

I've always had structure to onboarding talent, but it was insightful to see this framework. There are no founders'' manuals but this CRAFT ties it all for me.

Rahul Mathur

Pre-seed VC

Member Since 2022

The CRAFT has a structured approach to driving partnerships as a channel. It is extremely nuanced, structured and actionable.

Yoheswaran Gnanavel

Led Partnerships for India

Member Since 2020

The brand led growth framework is 🔥 when articulated through case studies - it's become a core skill now.

Shekhar Kapoor

Founder

Member Since 2020

My proof of work built during Event led Growth helped me crack a leadership role at inFeedo.

Pawan Rochwani

Entrepreneur in Residence