Brand Led Growth
Dates
Curriculum
Program Directors
FAQs
CRAFTS
Brand Led Growth
Learn how to build a brand that stands distinctively in a crowded market or defines a new category
TAUGHT BY
Swati Mohan
Marketing leader
Brand Led Growth is designed for founders, core team members & brand marketers who want to leverage brand to impact growth. Through this CRAFT, you will learn to find your wedge in a crowded market & build your brand's footprint applicable all across your users' journey. The program follows a case study approach, where brand frameworks are woven via real life examples. Brand Led Growth is self-paced & is designed to fit the schedules of high-performing operators & founders.
This is built for
Founders
These frameworks can be used by founders across company stages. However a large focus for the case studies is for Seed to Series C founders in their $1M to $10M journey.
Core Team
Built for core and founding team members who are now leading verticals inside their own companies. The CRAFT allows you to truly build a brand for your product/vertical.
Brand Marketers
This CRAFT is really valuable for Brand marketers with 2 years to 6+ years of experience. If you’re a leader then this CRAFT will allow you to refresh your core fundamentals.
Brand Led Growth
- 9-day learning experience
- Access 100+ member projects
- Access to a curated slack channel
- Learn at your own pace
PRICE
₹9,999Including GST
800 members have completed the CRAFT
Outcomes you'll get
Define the JTBD of your brand.
Understand your product, market and user. Go beyond mere demographics to understand the real customer need. Define the core job-to-be-done of your brand based on whether it's operating in a new category or an existing category.
Outcomes you'll get
Build your brand wedge.
The brand wedge is the singular the guiding light that dictates how your brand will look, speak & behave. It articulates your core differentiator compared to other players in the market.
Outcomes you'll get
Build your brand footprint.
Your brand influences how your customers feel about, advocate, purchase & repurchase your product. Your brand footprint is how you build consistency. It's how your brand looks, speaks and behaves across every single touchpoint.
Hear from our members
Member Since 2020
The framework is 🔥 when articulated through case studies - it's become a core skill now.
Shekhar Kapoor
Founder
Member Since 2020
Brand Led Growth opens up your mind in so many ways! Absolute beast of an experience.
Rohan Ralli
Marketing
Member Since 2020
This CRAFT answered a lot of my questions wrt to the brand function - and it delivered brilliantly.
Vishnu Nair
Sr. Product Owner
Member Since 2020
BLG provided a structure for building our brand - our first brand book is now a reality.
Arvind Singh
Founder
Detailed curriculum
Introduction to Brand Led Growth
Identify core value prop
Build your brand identity
Netflix's brand strategy
Even.in's brand strategy
Licious brand strategy
Module 1
Introduction to Brand Led Growth
Introduction to Brand Led Growth
Module 2
Identify core value prop
Deeply understand the ICP, product & market
Craft the pain points & brand non-negotiables
Identify & articulate the brand JTBD
Articulate the core value prop
Module 3
Build your brand identity
How to come up with insights
Building a brand wedge
Building your brand footprint
Applying brand footprint across all touchpoints
Case studies covering
Module 4
Netflix's brand strategy
Crafting Netflix’s core value proposition
Build Netflix’s brand footprint
Apply the footprint on and off the product
Module 5
Even.in's brand strategy
Crafting Even.in’s core value proposition
Build Even.in’s brand footprint
Apply the footprint on and off the product
Module 6
Licious brand strategy
Crafting Liciou’s core value proposition
Build Licious’s brand footprint
Apply the footprint on and off the product
About your Program Director
Swati Mohan
Marketing leader
Over her 20+ year career as a brand and marketing leader, Swati has led & scaled large business verticals in leadership roles across Netflix, GroupM, Nat Geo & more across India & APAC. Swati was at the helm of Netflix India as the Chief Marketing Officer & led a large part of Netflix's India bet. In the next chapter of her career now, she actively advises consumer tech companies focused on brand as a core MOAT - some of my recent work includes CRED, SUGAR Cosmetics amongst others.She is also an active angel investor, typically investing in super early stage post PMF companies based out of India with a particular interest in purpose driven consumer tech companies led by ambitious founders. Swati spends her time speaking to early stage women founders & has coached 100+ founders in the last 18 months in association with IIM-Bangalore & Goldman Sachs.
Program Timelines
Build bar raiser proof of work
MasterChow
Bring restaurant-style Asian food into the comfort of your home
MasterChow is a flavor-packed passion project to bring restaurant-style Asian food to homes, with a focus on making home cooking easy, convenient and delicious!
PROJECT INCLUDES
- Articulating the core value prop
- Defining the job to be done
- Brand wedge for MasterChow
- Look, Feel & Speak for MasterChow
- How it looks on and off the product
- Example mockups
The Ken
Providing deeply reported business news to it's subscribers
The Ken and it's offerings are aimed at providing deeply reported (and independent) business news to it's subscribers
PROJECT INCLUDES
- Articulating the core value prop
- Defining the job to be done
- Brand wedge for The Ken
- Look, Feel & Speak for The Ken
- How it looks on and off the product
- Example mockups
Superbolter
Providing DIY interior design solutions
Superbolter cuts down the process of hiring a carpenter & interior designer to design a home suitable to the customer’s needs
PROJECT INCLUDES
- Articulating the core value prop
- Defining the job to be done
- Brand wedge for Superbolter
- Look, Feel & Speak for Superbolter
- How it looks on and off the product
- Example mockups
CURATED COMMUNITY
Learn with peers, never in isolation
Learn from peers on the same journey as you. Ask questions, share notes & insights around brand.
Frequently Asked Questions
Hear from our members
The most active slack community you will ever experience, over 1 million messages were exchanged last year
Member Since 2020
The framework is 🔥 when articulated through case studies - it's become a core skill now.
Shekhar Kapoor
Founder
Member Since 2020
Brand Led Growth opens up your mind in so many ways! Absolute beast of an experience.
Rohan Ralli
Marketing
Member Since 2020
This CRAFT answered a lot of my questions wrt to the brand function - and it delivered brilliantly.
Vishnu Nair
Sr. Product Owner
Member Since 2020
BLG provided a structure for building our brand - our first brand book is now a reality.
Arvind Singh
Founder